So you’ve finally made the switch from traditional paper business cards to digital business cards. Well done! It’s been a long time coming.
Remember attending networking events and handing your business cards in person? With digital business cards, that process is now even easier and faster. No more waiting for cards to dry or worrying about them getting wrinkled or crumpled! You won’t even have to think about your contacts losing your contact information—just one of the many ways how technology promotes business growth.
If you’re a growing business, a digital business card can be a cost-effective way to show off your brand. There are thousands of templates and designs to choose from, so finding the right one for your business shouldn’t be a problem. But what if you want your digital business card to stand out from the rest?
A business card is still a popular form of information distribution in the digital age. This is true despite the effects of the coronavirus pandemic. For more information, consider this article about business card statistics.
One of the key selling points of digital business cards is that you have a lot more space to work with than a traditional paper card. Take full advantage by leaning into your creative side. Don’t know where to start? Here are our top four tips:
Use Bright Colors and Interesting Fonts
Just as with traditional business cards, if you want your digital card to pop and stand out, consider vivid colors and interesting fonts. Of course, you don’t want to go too crazy with the design, but a touch of pizzazz can help make your card memorable.
Keep in mind that different fonts convey different messages, so choose wisely. For example, a playful font might be good for a design-oriented position, while something more subdued might be better for a more traditional field. The same goes for colors: using bright shades of pink or green might be too over-the-top for a conservative industry, but perfect for a more creative one.
Recruit a designer to create a unique font or color palette just for your digital business card. You can also check out the hundreds of free font sites online if you want to keep expenses low. Most fonts are free for personal use but paid for commercial use so you’ll have to dig deep if you need a free font for your card.
Adapt your design approach to fit the content and audience of your card. But most importantly, have fun with it! A little creativity can help you stand out in a sea of digital business cards.
Use Video or Animation
One of the biggest perks of digital business cards is that you can be creative as you want. Unlike paper cards, there are no bounds (or folds) when it comes to what you can do.
Adding images or animations to your digital business card can make it more interesting and eye-catching. Not only will it stand out against traditional business cards, but it can also help to communicate your personality or brand more efficiently to new contacts.
Consider using graphics or photos that reflect your work. Alternatively, if you want to inject a little bit of your personality into your card, try adding an interesting animation or GIF. Just be sure that the file size is manageable, as you don’t want your card to take too long to load.
While it’s tempting to go all-out with your design, it’s important to keep propriety in mind. Not all industries are appropriate for flashy graphics or animations. If in doubt, it might be better to stick to simple and professional designs.
A personalized video message could also work as a more memorable way to introduce your business to potential clients. Just be sure that the content is professional and relevant to your target audience.
Always Have Clickable Links
Links are ubiquitous on the internet, and for good reason. They’re a quick and easy way to direct people to the information they’re looking for.
Including clickable links on your digital business card is a great way to make it more useful to everyone you give it to. You can include links to your website, social media profiles, or even your resume. This will make it easier for people to find the information they need, and it will save them from having to search for it themselves.
Be sure to test your links before having them on your digital business cards. You don’t want them to lead to dead ends or 404 pages.
Test Your Digital Business Card Before Sharing
While most digital business card apps promise full compatibility with a variety of devices, you won’t know for sure until you test it out. We like to recommend testing your card on different devices and browsers to make sure that everything looks the way you want it to.
Here are a few things to check:
- Are all the fields populated correctly?
- Do all the links work?
- Do the fonts and graphics look good?
- Is the card easy to navigate?
- Do you have too much or too little information on the card?
Once you’re happy with how your digital business card looks, it’s time to share it with the world!
The future of business cards is digital. Jumping on the bandwagon now will help you stand out from the competition. Be creative with your design, and make sure your card represents your brand well. By following these simple tips, you can create a digital business card that will leave a lasting impression on your contacts. Start working on your own today!
About the author
Chatty is a freelance writer from Manila. She finds joy in inspiring and educating others through writing. That’s why aside from her job as a language evaluator for local and international students, she spends her leisure time writing about various topics such as lifestyle, technology, and business.
