In today’s digital world, advertising is not what it used to be. Gone are the days where a business’ success in finding new customers hinged solely on magazine and newspaper ads, and catchy radio jingles. Today, the internet is the premiere choice for when it comes to reaching new customers and growing a business of any shape and size. The importance of digital marketing is becoming increasingly transparent as technology evolves, and businesses from around the globe are creating a new era of advertising by launching new, transformational strategies for reaching and acquiring new customers.
In digital marketing, there are typically two different approaches: Creating your own marketing team, or hiring a digital marketing agency. Companies like BreezeMaxWeb, a SEO Company located in Toronto can provide services such as this. If you’re unsure which approach will be best for your business – below are five reasons why hiring a digital marketing agency will give you the best results when you decide to hop on the digital marketing bandwagon.
1. Be One Step Ahead of the Competition
Digital marketing agencies are constantly at the forefront of their industry, and this means they are well-equipped and knowledgeable when it comes to establishing a strong online presence for just about any business. If online advertising is an important method of consumer acquisition,it needs to be in the hands of a team that’s on top of the latest trends. A corporate marketing team often lacks the same experience and resources in keeping up with the latest technology to provide the same output as would a digital marketing agency. From Accelerate Mobile Pages (AMP) to Google’s push for mobile effectiveness, digital marketing agencies are stringent at keeping on top of the rapidly evolving digital practices as well as their associated technologies.
2. Cross-Industry Experience
A typical digital marketing agency deals with hundreds, if not thousands of different clients from a wide variety of industries. Each and every one of these clients provides the agency with a unique understanding of their industry, including the complexities and oddities that define it. Every industry has its own specific digital marketing guidelines, all of which are solidly understood and put into play by a competent agency. For example, when comparing a trendy jewellery business and a hardwood floor business, an agency will be equipped with the knowledge that the jewellery business is better suited for advertisements on a platform such as Pinterest that often targets a younger audience. On the other hand, a corporate marketing team can easily make the mistake of using all advertising platforms equally instead of focusing their attention on the distinct qualities that make up their industry. The average digital marketing agency is well-equipped to identify the best advertising platforms for a client’s needs that will ensure the best results. Further, not only can an agency help you identify the best advertising platforms, they can also work to create ads for those platforms, eliminating the need to work on those same ads yourself!
3. Skilled and Diverse Individuals
To meet the demands of serving multiple clients in a wide range of industries, digital marketing agencies are usually made up of multi-skilled work forces that consist of diverse individuals from various backgrounds. Thus, they are often a multi-talented team that is able to combine knowledge and experience to develop effective online media solutions and tackle any problem. Corporate marketing teams are typically smaller, and often reflect a strong and unified corporate culture. This company culture allows you to tow the bottom line of the company easily but, the digital marketing world thrives on challenges and unpredictability and is full of twists and turns, highs and lows, and plenty of speed bumps. To navigate this obstacle course of advertising you will need a competent and experienced team to guide you through it. The expert knowledge and multiple skillsets of a digital marketing agency will help you with just that.
4. Transparency and Reporting
When you choose to partner with a digital marketing agency, you can rest assured that you are in good hands. Agencies survive on the dedication and retention of their clients, so honesty becomes key. In fact, honesty is one of the most important values an agency can hold, and they often encourage their clients to ask questions in order to better understand the services that are being provided. A partnership made stronger with both parties understanding each other to the fullest extent is exactly what you’ll get when you choose to work with a digital marketing agency. When it comes to keeping track of your business’ success online, detailed reporting is crucial. Digital marketing agencies have considerable knowledge of the most effective means of marketing according to multiple specific industries. Simply put, they already have a very good idea about what works and what does not. Through a wide variety of web analytic tools, MOST agencies will provide you with a benchmark for your KPIs as well as growth targets. Corporate marketing teams are often not well practiced in multiple industries and may lack the knowledge necessary to foresee the outcome of using a specific strategy.
5. Scalability
Digital marketing is full of questions. Which methods are going to work best for you? Are you satisfied with your results? Are you seeing increases in your overall revenue? Is it time to try a different strategy? All of these questions are likely to pop up at some point during your agency partnership. Although you may have the idea that digital marketing is risky and involves putting your entire budget into one or two strategies, this could not be further from the truth. Digital marketing agencies are extremely flexible in allowing you to experiment with different tactics and strategies so that you can find the right ones to help fulfill your unique business goals. Whether your goal is to reach more customers and/or increase revenue, neither your time nor your money will be wasted.
In conclusion, if you’re a small- or medium-sized business, you may not have the budget to build your own marketing team. If you’re a larger business, you may have the budget but lack the expertise needed to build a competent and multi-skilled team to cover every aspect of digital marketing. No matter your situation, a digital marketing agency – small or big – is a one-stop-shop for everything you need to build a successful and prosperous online presence for your business so you can always be one step ahead of the competition.
