Marketing automation solutions are incredibly useful. Thus, if implemented correctly, they make running your marketing campaign a much easier task, saving both your time and resources that can be invest in improving your business.
However, shopping for this kind of software can be a challenge as there are dozens of marketing solutions. The current leaders on this market are Marketo, GetResponse, and Hubspot, and each of them has its own pros and cons. Comparing their features will allow you to pick the solution that will work best for your particular business.
GetResponse Overview
GetResponse is considered to be one of the most popular marketing automation solutions for small businesses. It offers a great quality and high functionality at an affordable price. The entry level package will cost you $75 per month, and you can get a free trial to see how well the software will work for you.
GetResponse most outstanding automation features include:
- Segmentation and tagging
- www traffic tracking
- Scoring
- Visual workflows editor
- CRM integration
- Cart abandonment
- Content personalization
- Shopping carts integration
- Move to campaign
Main advantages of GetResponse are its powerful automation features and great design. The solution is very easy to use and it’s supported by Mac, Windows, Android, and Web-based devices. Its features are somewhat limited, but they are enough to support a small business marketing strategy. GetResponse is focused on email marketing, and it even helps beginner marketers develop and launch more effective campaigns through webinars and other info sources.
GetResponse Pros:
- Affordability
- High level of functionality
- Easy integration
- Visual workflow editor
- Easy to use interface
GetResponse Cons:
- Limited analytics functionality
- No lead nurturing feature
Hubspot Overview
Hubspot is the leading marketing automation software in the majority of countries, including Canada and the US. It’s a comprehensive and highly efficient automation solution, that can be easily integrated with a variety of other products. This solution is a bit on the expensive side. The most basic package costs $200 a month and a more comprehensive option will be around $740. This price also comes with an annual commitment, so you’ll have to sign up for $2,400 per year at the very least in order to get a useful functionality package.
Features you get for your money include:
- Sales teams notifications
- www traffic tracking
- CRM integration
- Scoring
- Segmentation and tagging
- Customer journey analysis
- Content personalization
- A/B testing
- Funnel analysis
- Lead nurturing
Hubspot is an advanced solution that will work great for businesses that want to achieve great results and have the capital to invest in great software. Despite its abundance of features, this solution doesn’t provide visual workflows. Nevertheless, this disadvantage is compensated with comprehensive integration capabilities and an extremely effective funnel marketing system. The software also allows you to create static and smart email lists, which enhances the overall efficiency.
Hubspot Pros:
- Extremely high level of functionality
- Easy integration
- Suitable for complex marketing campaigns and larger businesses
Hubspot Cons:
- High cost
- Annual commitment required
- No visual workflow editor
- Limited usability
Marketo Overview
Marketo is a solution that wins you over with its simplicity and functionality. It’s reasonably easy to us, even if you have no prior experiences with marketing automation software. Of course, one of the main advantages of this tool is its scalability as it easily adjusts to a business of any size.
Unfortunately, Marketo pricing is available on a quote basis only, so it’s impossible to predict how much a service package would cost you. However, it’s said that the rates are relatively high.
Main Marketo features:
- Scoring
- CRM integration
- Segmentation and tagging
- A/B testing
- Lead nurturing
- Funnel analysis
Overall, Marketo is a highly functional tool that allows you to automate different parts of your marketing campaign. Unfortunately, the absence of a visual workflow is a disadvantage as it reduces general usability. This solution offers an email testing functionality, which can be a great help when you need to try out and compare different types of content. Integrating Marketo into the leading CRM platforms should be rather easy. This will allow you to sync your sales and marketing teams to boost the overall business efficiency.
Hence, this software would work for small businesses that seek a comprehensive solution close to Hubspot. The lack of information regarding its price makes it difficult to evaluate how much more beneficial Marketo is when compared to other software on the market.
Marketo Pros:
- Versatile marketing automation functions
- High level of functionality
- Focus on customer engagement
Marketo Cons:
- Price available on quote basis only
- No visual workflow editor
- Limited usability
GetResponse Vs. Hubspot Vs. Marketo: Which Is Best?
Each of the solutions mentioned here can be very effective and help your business prosper due to improved marketing. To conclude, GetResponse is good for those who are looking for high functionality at a relatively low price. Hubspot is a great choice for bigger businesses, because it offers a wider functionality, but it does some with a hefty price. Marketo is close to Hubspot on the functionality level and would be a good choice for those who need more features than GetResponse can offer.
