Running an online business requires you to monitor your sales, revenue, and repeat purchases to determine your performance. In order to see where your business is doing well and where it needs to be improved, you need to know why customers are choosing your site. Particularly, optimizing the checkout process to give users a better shopping experience on your site is vital.
Here are some effective ways of simplifying the checkout process to increase your site conversion.
Allow updates for checkout details
Users should be able to view the information that they have submitted at every step. They should also be able to access previous stages and edit some of the information already input without having to start a new order. You must ensure that your site has an effective call-to-actions that prompt the customers to edit incorrect details and follow through on their order. A customer should also be able to pick up pre-stored details in case of repeat purchases. This way, the checkout process is simplified and is easy the next time they go to buy something.
Use guest checkout and social logins
Much of the revenue generated from online shopping is driven by impulse buyers. These buyers often do not want to spend much time signing up on every online shop, and you can lose them if your login process is complicated. They also don’t want to submit their emails and would like to avoid receiving newsletters from companies. You can do this by allowing login through social media profiles or providing a guest checkout option.
Test and analyze your checkout
There are some cost-effective tactics you can use to test your checkout process and identify any problems. Simply request your friends and relatives to try your website and give you feedback on areas they experience challenges. Google Analytics can also help you recognize areas within checkout that may be causing customers to drop out–this is where identifying exit pages can be extremely helpful. Fixing these problems that might prevent your visitors from purchasing can be an effective way to boost conversions.
Read also: 5 Tips for Improving the Checkout Experience
Listen to customer feedback
While testing and analytics play an important role, your customers can also provide valuable information that can help you to recognize problems. You can add comment sections and surveys to your website or follow up through email for their feedback, as well. Interactions through customer service is another way to obtain information that can help in improving or optimizing the checkout process.
Ensure the checkout process is mobile friendly
While a lot of online retailers are getting most of their traffic through mobile devices, checking out can be a challenge to conversions on mobile phones. Mobile devices are convenient and accessible and can save a lot of time even when the customer is on the move. Ensuring that the checkout process is easy to use on mobile devices will increase both your leads and conversions. You’ll want to make sure that your site is designed to handle this if your customers decide to check out that way.
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