Video marketing is big right now. Ever since YouTube appeared on the scene, videos have gradually been increasing in popularity. These days, much of the content shared on social media sites is video based, and video marketing is bigger than ever.
Billions of videos are watched annually on YouTube alone, and the site is so big that it has become the second largest search engine after Google.
All of which makes video marketing a fantastic option for businesses who want to benefit from the increasing popularity of videos.
Here are some of the reasons why to get involved in video marketing, as well as some tips on how to get started and make it a success for your business.
Videos Are Perfect for Mobile Visitors
Video is the ideal type of content for mobile users. More people are accessing the web on mobile devices than ever before, and they want more videos to watch.
People want information fast when they use their mobiles. Most people want to access content on-the-go, and with the growth of 4G mobile internet speeds, people can watch videos wherever they are.
Video provides them with exactly what they want. They get access to quick information in a few minutes without having to read any small text, and everyone benefits.
Build More Links
Videos are also perfect for building links. People like to share videos, and you could well find your video going viral if you create content that resonates with your audience.
This can help you to get a huge number of links pointing back to your site, which is great for SEO.
Improve Search Engine Results
As well as building more links to your website, helping to rank it in the search engines, you can also rank your video itself.
Relevant videos that have proven to be popular are likely to show up high on the search results pages, and this could mean you can rank your YouTube video even higher than your website or blog.
So you can get your video found in Google searches as well as on YouTube, making it a great way to increase your visibility.
Increase Engagement
With videos, you are encouraging visitors to spend more time on your website to engage with your content. People like watching videos, so they may be more tempted to hang around on your site if they find content they want to view.
Share Across Social Media
Videos are perfect for sharing across your social networks. Many Facebook users will check out their news feed on the train or while out and about, and they will want something quick and easy to digest.
By providing them with a short and interesting video, you are giving them exactly what they want—and you then have a greater chance that they will share your video with their own networks.
Videos Have Lasting Power
A good video that is popular with viewers will continue to drive traffic and increase visibility for years to come.
Sometimes other forms of content can become outdated quickly. But create a great video on a topic that is not related to a news story, and you will continue to attract viewers for a long time to come.
How to Get Started
Video is more accessible than ever before. In fact, all you really need is a good smartphone, and you have the power to create a viral video.
However, if you are a business and you want to take your video marketing more seriously, you should focus on creating more professional products.
One of the best options is to hire a company that provides video production services. This will provide you with access to the best equipment and most professional teams so that you can create videos for your business that have a real chance of getting noticed.
Your brand image is important for your business, and a high-quality video made with high production values is going to stand out to your audience. It will also be more enjoyable to watch, helping you to get more from your efforts.
Once you’ve created your video, all you need to do is upload it to YouTube, from where you can embed it in your blog posts and social media profiles.
Then share it online, encourage your community to watch and share it, and you’ll soon find out whether it is popular.
Use the Power of Video
A great video marketing strategy can do so much for your overall marketing campaign, and video should definitely be an important part of your online marketing efforts. All it takes is one video to go viral, and you could have a source of targeted traffic that you could only dream about with other techniques.
So experiment with videos, and make sure you create high-quality videos that your audience will love. Then share them, get them seen, and enjoy all the benefits that video marketing has for your business.
Author
Jacob Metcalfe has been in business for many years, but the recent explosion in the area of tech is what really gets him excited, if only he could turn the clock back and be starting out in his own business now! He writes on a range of business topics for those just starting out, and those who need a helping hand to grow and succeed.
