A few years down the line, purchasing goods and services online was unthinkable for most people. Fast forward, technological advancement and the Internet have significantly transformed human life and more importantly how people conduct business. In fact, people now transact with faceless customers, agents, business partners and sellers without being limited by geographical or physical barriers.
Since a website or online store acts as the first point of contact between online sellers and buyers, it ought to have an appealing, high-quality design. Excellent web designing ensures that potential customers have the urge not only to shop but also buy. Although you may have great products to showcase, a poorly designed site may cause customers to shop for the desired products on other sites. There shouldn’t be compromises, so we highly suggest you contact a great Digital Agency to help with the most important factors – UX/UI. An example of a very successful firm is Digitawise, which is partnering with the biggest e-Commerce platforms such as BigCommerce and Shopify. You can take a look at what makes web design vital for E-Commerce:
First Impression
For the E-Commerce business, the first impression has to count at all times. Potential consumers will judge your trustworthiness based on your web design. Think of it as a physical store whereby you have to keep it neat, and well-organized to allow customers to manoeuvre when looking for something easily. Similarly, a webpage ought to have an outstanding layout, legible fonts, and high-quality imagery, etc. to capture the attention of users.
User Experience
Having an E-commerce store is not all about designing a good site. The site has to provide outstanding user experience, allowing users to enjoy a flawless journey when purchasing their desired goods from start to check out. Professional web design ensures that customers know how to get what they are looking for on your site to avoid skipping to another website. As such, a well-designed E-Commerce site features CTAs that show users where to go next, simple navigation tools, and visible links for information pages such as FAQs.
Mobile Phone Friendly
With most people utilizing mobile phones to make online purchases today, it would be unwise for you not to tap into this platform. For this reason, make sure that your E-Commerce site is compatible with mobile phone devices. Excellent web design makes sure that your users enjoy the same quality provided by PCs or laptops. In this case, visible and brief writing, a condensed menu and large CTAs go a long way in making your site mobile friendly.
Set you Apart from the Crowd
To succeed in business, companies need to set themselves apart from the crowd. The same case applies to E-Commerce stores, whereby web design makes all the difference. By using great designing techniques, your website can have cool animations, a fun color scheme and easy to use navigation tools. Furthermore, adding such unique touches without compromising the function of the site allows customers to differentiate your store from the rest.
Search Engine Optimization
Web design elements affect the content published on your site significantly. In turn, it influences how search engine spiders crawl or index your site. For a successful E-commerce store, SEO is vital. This situation calls for professional web design to ensure that your website can be found in search engine results.
Picking Suitable Colors
The colors that you use for designing your website plays a critical role in the overall appearance of your online store or site. This case brings out the need for web designing skills, as professionals in this field know that various colors convey different messages. Web design makes sure that your site’s color combination matches your brand or what your offer. For instance, if you sell kids’ products like toys, use bright colors.
Judging from the above points, excellent web design is necessary for a successful E-Commerce site or store.
