One mistake that a lot of young companies make is not investing in the outward appearance of their company. This outward appearance doesn’t just concern the effectiveness of your brand or the quality of your work, but rather how your customers, clients, competitors and collaborators perceive your company. No matter how small your business us, you should always aim to present your business as being far bigger than it is. It’s the fastest and easiest way to grow your company.
Here’s five tips to make your business look more professional
1. Your Website
The first step to looking more professional is having a great company website. Every part of it should be of the best possible quality; the function, the readability, the presentation etc. All of the media on your website should also be of good quality, including high quality photographs and unique, well written copy. Unless you’re a highly skilled web designer, it would be best to invest in a professional to produce your website, as well as some SEO professionals who will make sure that your amazing company website gets seen.
2. Master the art of social media
Social media is the online equivalent of the public eye. What happens on social media gets seen by everyone and never goes away, so you should always aim to provide interesting and unique content and provide online customers with excellent customer service. It may be a good idea to bring in a social media manager to ensure that your company always has someone representing them online that is making posts and responding to people.
3. Don’t ignore feedback
Nothing is less professional than ignoring a customer with a complaint. If there are any platforms where customers can leave reviews or feedback about your company make sure you check it regularly and respond to both good and bad comments when possible. This level of customer service is often appreciated and you can demonstrate your company’s dedication to customers with a good response. It’s also a good idea to take on board constructive feedback and use it to continue improving your products and/or services.
4. Technology
Utilise new technology when possible and make the most out of advancements in your industry. This means investing in new software and products that can improve the quality of work. In order to look more professional, it’s also a great idea to utilise technology in your marketing strategies. Invest in interactive digital billboards, use high quality video brochures to impress clients, and always keep an eye out for new and inventive technology that you can use and enhance.
5. Make your contacts official
If you want to look more professional you can start with your contacts. Purchase your company domain name, get a company email account and a professional email address, get a P.O. Box, get a dedicated number with a receptionist and get some professionally printed business cards that feature unique designs and your company’s logo. You might also want to incorporate your business to make your company sound more professional, although it would be best to see whether or not this is beneficial for you before you make the decision. However, overall it’s the little things that impress people. When you make your contacts look more official you make your company look more trustworthy and professional.
