It’s not a hidden fact that almost 90% of the modern-day shoppers are turning to social media platforms to look for help with their shopping decisions. Due to this crucial factor, almost 78% of businesses have been compelled to create their respective social media teams in order to attract and engage more customers.
Brands have started acknowledging the power of social media channels and this positive change can change the face of marketing forever. Different social media channels, such as Facebook, Twitter and Youtube, are few of the most admired social media gems that you can include in your marketing toolbox.
This is why we have put together a quick and easy guide about how to use these 3 channels to engage, connect and strengthen your brand:
1. Twitter
Currently, Twitter has over 328 million active users worldwide. And, this number is only increasing. Do we need to say more?
Twitter has been established as the most-visited site for updates on latest trends and up-to-the-minute news on a variety of topics, thus establishing it as the best channel to share updates about a brand.
In addition to that, its hashtag feature also allows brands to follow and participate in the top trending topics. With the hashtag feature, you can also reach out to new users who might be interested in your products and services. A brilliant example of how to implement this practice effectively, check out Policybazaar Twitter handle.
Besides its hashtag feature, you can also use Twitter for advertising by presenting digital ads to your consumers.
2. YouTube
YouTube, the most-used media sharing network in the world, has come a long way since its introduction in the digital world back in 2005. The platform has a vast network of approx. 1.5 billion registered users. Although people have this notion that YouTube is basically meant for the younger generation, you’ll be glad to know that it has its fair share of people belonging to other age groups as well.
If you sweep aside the layer of prank videos, rehashed media content, and Vlogs, you will be surprised to know that this platform is being used by several businesses to rein-in more customers and even more profit.
These businesses are using this platform to explain complex terminologies, introduce new products and raise their brand awareness by making it available to the audience worldwide. A remarkable use of this feature has been done by Best Buy. It offers eight different YouTube channels with videos for different content niches of the company. Also, to see how a niche as boring as insurance can be made engaging, take a look at Policybazaar YouTube.
3. Facebook
We don’t think, Facebook needs any introduction here. With almost 2 million monthly active users, Facebook is the most diverse social media platform across the globe. When it comes to age or gender, it has a pretty even balance of both.
Apart from providing you with the ability to connect with the most diverse consumer base, Facebook also does a great job of advertising a brand. Its e-commerce integration makes it easy for you to showcase your products and even easier for the customers to buy them from you in a matter of few clicks.
In addition to that, Facebook engages users on a deeper level. Even though it isn’t as quick and curt as Twitter, it certainly overcomes these shortcomings by providing a deeper level engagement to its users. Since you aren’t limited by character count or images, you have ample ways to express yourself and spread awareness about your brand.
Nike is a great example of using this tactic as it has dedicated separate pages for each of its product lines to target different markets effectively.
Final Thoughts
Whether you are looking for a new media platform to connect with your existing customers or explore new potential markets to promote your business, the sky is the limit when it comes to social media channels.
Undoubtedly, social media is your safest bet and is the best marketing strategy as of now. No other avenue comes closer to this giant tool when it comes to delivering consistent, quality and scalable leads. Therefore, in an effort to promote your business effectively, don’t forget to leverage these social media channels.
