IT and Marketing: Do You Really Have Time to Manage Your Tasks and Marketing as Well?

it consultants marketing tips guidesAny kind of professionals mainly need to do two things in order to succeed in business: keep learning everything they can learn from their chosen field of expertise and market their business to others. The former allows for keeping up to date with what’s going on and being able to adapt to the latest trends, while the latter maximizes your chances that others will notice you and hire you and your services.

Since IT consultants often run out of time to do both, here are a couple of ways to spend your time more efficiently:

1. Seek out the Services of a Marketing Expert

Simply but, a marketing agency for IT consultants or a dedicated freelancer usually has a lot more experience doing these kinds of activities, more than what your time allows you to have. This is because they choose to focus their energy on helping professionals market their business. With their help, you will be able to spend more time becoming the best IT expert there is and maintain the highest quality of your services, while someone else (who’s probably more experienced and qualified anyway) will be marketing them for you.

2. Outsource as Much as Possible

If a certain task is suitable for outsourcing to a freelancer, then it’s usually a good idea to do so. In exchange for a small chunk of your financial resources, you will be able to save a lot of your time that is clearly better spent focusing on other aspects of your business. The simpler a given task is, the more suitable it is for outsourcing, simply because a freelancer will be able to learn it faster and be of help to you much sooner than what’s usually the norm with complex tasks.

3. Prioritize and Track Your Tasks

If you prioritize your tasks, you will know not only what needs to be done, but also what calls for your attention in the quickest manner possible. A to-do list or a task tracking software will do wonders when it comes to increasing your productivity. Thanks to it, you will be able to sort out the most urgent tasks first, then move on to the smaller ones that won’t take up too much of your time to complete. The more complex ones are better left for a time when you’re not under too much pressure and are well-rested.

4. Remove Distractions

It’s easy to cave into the temptation of checking your email, social media, or chatting with your friends, but these are nothing more than distractions that keep eating away at your productivity. Sure enough, it’s fine to indulge in these types of pleasures every once in a while (for example, when taking a break), but you shouldn’t have them in front of your face all the time to avoid being distracted by them.


Just like the old saying goes, time is money, right? If you manage to find a way to spend your time more efficiently, your bottom line will show it in one way or another. Have you already devised a plan on how to optimize the time you spend working?

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