Using Instagram to market a business is relatively new in social media marketing so it should come as no surprise that there is not a ton of data to back up any claims. Some will tell you that it is impossible to get traffic from Instagram but that is not correct. You can generate high quality traffic if you use different well-thought tactics. According to Instagram marketing service Vibbi, the following strategies will work in most situations.
Add The Allowed Link
On Instagram you cannot add links in the description of your posts but you are allowed to add a link to the profile page. Unfortunately, most profiles do not take advantage of this opportunity. It is not at all difficult to edit your Instagram page in just a few minutes and the result can be much more traffic than what you initially imagine.
If you want to direct traffic to specific landing pages, all you have to do is add the new link when the campaign is active. You do not need to always have the exact same link on your Instagram page.
Include CTAs On The Uploaded Images
If you want to increase site traffic you should design some photographs that are going to convert. Layer a website URL and a call to action directly in the image. Just make sure the result is aesthetically pleasing. Such an approach is particularly useful when you organize Instagram contests in which followers are asked to enter email data on a website. It is an option to consider since it can increase the subscriber base of your newsletter.
Add URLs In Videos
The possibility to add videos on Instagram is relatively new but it helps in creating a complete digital storytelling campaign. What you should know is that the video consumption on Instagram has increased by 40% in the latter half of 2016. With this in mind, you can add URLs as text overlay together with a voiceover to create a great way to bring in more traffic to your site in a completely natural way.
Instagram Ads
After Facebook bought Instagram the ads ran on the network completely changed. Because Instagram opened their API to brands and companies, ads are much more effective than they ever were before the acquisition. Build a strong Instagram posting strategy and combine it with paid ads in order to drastically increase how much traffic you get to the site. Obviously, this option is only available in the event that an extra ads budget is available but the investment is actually cheaper than some may initially think.
Using Influencer Reach
The last tactic that we have to highlight is to leverage influencer reach. This offers that extra push that is sometimes needed to increase reach and brand awareness. Working with influencers is actually one of the easiest things that you can do. All you have to do is connect with a niche influencer and then work together to create highly effective content. An influencer can easily capture the attention of the followers as he/she is trusted by their audience.
These are just some of the tactics that can make Instagram marketing a viable way to bring in referral traffic to your business website. Make sure to experiment and use a variety of methods in order to best account for the many ways that your potential customer and clients use Instagram.
