Return on investment (ROI) is one of the key factors marketers must analyze when developing their campaigns. If you’re not earning more than you pay for the marketing, it’s time to take a different approach. ROI is notoriously difficult to calculate, because you don’t always know where a shopper’s initial interest sparked from. However, these marketing methods consistently perform well across nearly all industries.
Email Marketing
Email marketing reportedly has to potential to achieve an outstanding ROI of 4,300 percent when done right. A few of the keys to email marketing success are personalization, consistency, and visual appeal. Conduct A/B testing on your campaigns regularly, so you have clear insights into what’s performing and what’s not. Adjusting your approach often will help you evolve with the latest trends, and keep your campaigns relevant.
Search Engine Optimization and Content Marketing
A solid plan for search engine optimization (SEO) is at the heart of nearly every marketing strategy. The first part of a solid SEO plan is choosing your keywords. You need to research your options carefully and develop a selection of keywords where search volume is high, but competition is at least manageable. Next, you’ll detail how and where you will utilize they keywords to get your site onto SERPs.
Content marketing is one of the top ways to put your proposed SEO profile into action. Your content marketing campaigns may include blog posts, white papers, social media posts, and more. SEO strategies are continuously evolving, but if you can keep up with the trends, this is a critical tool for improving your ROI.
Influencer Marketing
Influencer marketing uses known online personalities and aligns them with your brand. Influencers exist in nearly every space when you know how to find them. Connecting with these trusted individuals for your marketing campaigns is a powerful way to gain trustworthy reviews and recommendations. Similar to celebrity endorsements, influencer marketing pulls on the public’s desire to mimic and connect with a particular individual. The ROI for influencer marketing is as much as 11 times greater than that for banner ads.
Social Media Marketing
Social media marketing is complex, offering myriad ways to connect with your audience. A well-rounded campaign may utilize them all. First, you need to develop your social media profiles, including rich branding that makes your company instantly recognizable. Next, you’ll add your posts, drawing attention from potential followers and keeping your existing audience engaged. You’re not finished when you simply post your updates, though. You must actively respond to comments and questions, bringing your social media accounts to life using a carefully honed voice that aligns with your brand image.
You can also boost your social media marketing with paid advertising. It’s easier to track ROI on paid ads because these are usually offered with a cost-per-click model. However, you shouldn’t overlook the value of likes, follows, shares, retweets, and other types of engagement with your social media accounts as well.
Don’t settle for just one marketing method. Build a well-rounded profile with several options to maximize your ROI and make the best impact.
