Which Colors Maximize Engagement and Conversions On Your Website?

which colors maximize engagement and conversions on your website
Are you in the process of designing a new website? Are you looking to make some changes to the one that you currently have in place?

If you find yourself thinking about design, there are many details that deserve your attention.

While layout is important, it’s imperative to turn your attention to the color palette as soon as possible. The colors you choose could be the difference between success and failure.

Just the same as settling on the perfect color scheme for your wedding or home, you need to know your options, compare ideas, and make a final decision based on your findings. Adding to this, take your audience into consideration, as opposed to choosing colors that are appealing to you.

Here’s something to remember: some colors will suit your website better than others. What works online doesn’t always make the most sense offline, and vice versa.

Do you know what each color means? Do you know which ones can maximize engagement and conversions? Here is some important color related information to keep in mind at all times:

Red Helps with Conversions

Red is bold. Red stands out from other colors. This is why it’s known to boost conversion rates.

For example, KissMetrics notes that one company changed its CTA button from green to red, which resulted in a 21% increase in conversions.

There is no way of knowing what will and won’t work on your website, but it’s important to experiment with more than one color. By A/B testing, it won’t be long before you have a better idea of which colors are maximizing engagement and conversions.

Color Increases Brand Recognition

Did you know that 80% of people believe that color increases brand recognition?

Taking this one step further, brand recognition can have a big impact on both engagement and conversions.

Be careful when choosing the colors associated with your brand, as this is not easy to change in the future. The colors that you choose today are the ones that you will use down the road, unless you opt for a total re-brand (which is costly and time consuming).

Every Color Means Something Different

When it comes to website design, a color is more than just a color. The palette you decide on will impact your audience in a number of ways.

In regards to marketing, here is a breakdown of what people think of some of the most commonly used colors:

  • Yellow: gives off a sense of youthfulness and optimism
  • Red: creates urgency and often helps push impulsive shoppers into buying
  • Blue: used by many corporations because of its professionalism and sense of security and trust
  • Orange: clear, friendly, and a great choice for boosting conversions
  • Green: it evokes a sense of calm, which can help keep people on your website for a longer period of time

Each and every color means something different to your audience. Even if you don’t believe that colors have an impact on you, in a subconscious way they probably do.


Did you know that 93% of consumers place color and appearance above other factors when it comes time to make a purchase?

With a number like this, there is no room for error when choosing a color scheme for your website.
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Since you may want to make changes in the future, such as after A/B testing, don’t get in too deep with your branding before settling on colors. It’s best to choose a color scheme for your website before branching into other areas, such as your business cards, marketing material, and tradeshow displays.

Which colors have you used on your website in the past? Which ones are you experimenting with now? Share your personal feedback in regards to engagement and conversions in the comment section below.

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