Business cards are an important area for any company, whether it is a start-up or an established brand. Despite most people recognizing this however, many often overlook the potential of business cards, and fail to cash in on its strengths.
First Impressions Count
Very often, your business card will be the first thing that a potential client or customer sees from your company – and as such could influence their decision regarding whether or not they want to proceed any further.
That is why it is extremely important that your brand is properly reflected in your business card. The design and style of your card should portray your company, and tell potential clients or customers who you are and what you do – while also providing as much relevant information as possible.
While it is true that you can’t expect a business card to contain full and complete details of your business, through creative designs you’d be surprised how much information can be conveyed.
Style and Brand Identity
Gone are the days when business cards were relatively basic affairs with black in on white or cream colored cards. It should be noted that there is something to be said for a clean and simple design, but those are far from your only options.
Nowadays images are increasingly more popular on business cards, be it stylized logos or even some other graphics that represent your business and the services or products that you’re providing. The reason why images are so useful is because they tend to be very memorable – and a picture paints a thousand words.
Of course there are numerous other options available as well, such as custom cards that are made from non-standard materials, or those that come in special shapes and sizes. At the end of the day it is fine to be different and stand out – so long as you do so for the right reasons and make sure your brand is properly reflected.
Provide Information
Always remember that at the end of the day no matter what style or design you opt for and regardless of how involved it may be – you’ll want to make certain that you’re able to provide the information necessary.
Needless to say, this encompasses your name and contact details (including your mobile number and email in most cases), but can also extend to your website, social media (such as Facebook and Twitter), as well as anything else that may be relevant.
All of these details should be displayed clearly because at the end of the day the potential customers or clients who come across your card will want to be able to find out more or get in touch with you.
Assuming you’re able to pay attention to all these areas, your business card should end up being an invaluable part of your marketing strategy and branding. If you’re looking to get some great business cards printed at a good price, check out this deal from Overnight Prints to find out more!
