Google recently updated its Google Panda Algorithm and Adsense Code Modifying Policy. Webmaster are now waiting to see if the new Panda Algorithm will take a toll on their sites. Adsense Publisher also starting to implement the newly allowed modified AdSense code into their developed sites.
With the Google Panda algorithm updates out of the shelf on the 22nd of this month, many webmasters may or may not feel the effect of the transitions. Traffic from search engines is essential for anyone running a money-making blog or informative-based blog. Almost 60% of new visitors come from search engine sources like Google. Therefore, the algorithm updates will increase or decrease some website’s traffic. To prevent any kind of future penalties from Google and increase your search engine ranking position, you can try this recommended step to increase your SERP.
With the Google Adsense code modifying policy updates. They now permit publishers to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers and otherwise comply with their Terms and Conditions and program policies. This will enable AdSense publishers to try a range of techniques on their site such as:
- Responsive design: Enabling publishers to create a single webpage that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone, or tablet, to maximize user experience.
- A/B testing: Running a test by creating multiple page versions and comparing user behavior to see the most effective page.
- Setting custom channels dynamically: Tracking the performance of segments of users, sections of your site, or other behavior to maximize ad and user experience.
- Ad tag minification: Enabling your site pages to load faster by reducing the amount of data to be transferred.
Publishers and advertisers closely anticipate responsive design on AdSense. You can find the new responsive AdSense method here.
How can Responsive Adsense benefit you?
If you’re an avid Adsense publisher, you’ll know how frustrating it is to have a sky-wide 720×90 advertisement banner or text link when viewing on mobile devices such as iPads and iPhones. The ads were cut out, and the overflow was hidden in some cases. This will reduce visitors’ experience and the full capability of advertiser campaign exposure. With the rapid growth of mobile technology, almost 70% of your site’s visitors will be on mobile devices, and I’m pretty sure you’ll be happy if the AdSense ads are shown correctly without the ugly cut-out element.
For more insight on the Google Panda Algorithm and Adsense Code Modifying Policy Update, visit the google inside AdSense blog.
