Did you know that 65-percent of your business comes from an existing customer? Building customer loyalty is important to building your book of business and creating a brand that thrives.
However, before you can establish customer loyalty, you first have to expose your target customers to your brand. Learning how to drive traffic to your website will help you with passive lead generation, higher sales conversions, and customer retention.
For many brands, this is trial and error. See below for a few tips you can use to drive traffic to your website and attempt to avoid the learning curve. It will help!
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Keyword Density
Most companies these days are looking to get involved in the SEO game, and for good reason! It’s the way of the future (and the now).
Tragically, many companies go about this the wrong way. They build their entire SEO marketing strategy against common fallacies and misconceptions.
One such misconception is using a keyword research tool, then finding the keyword with the highest search volume in your niche that you can find. Doing so is killing your SEO before it even starts.
The goal of SEO is to reach the top search results for a keyword. If you’re using the keywords with the highest search volumes, you’ll be pushed below industry giants that already have a claim over them.
Instead, you need to be looking for a balance of search volume and keyword density. More specifically, look for a search volume that’s high enough with a keyword density that’s low enough for your page to rank.
This will help you find competitive keywords and keyword phrases. Keywords that can actually help you reel in your niche market and drive more traffic to your website.
Using this can also help you filter out the laundry list of keywords that you’ll have to comb through. If the density isn’t low enough, it’s off-limits!
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Search Engine Optimization
Perhaps you saw us mention “SEO” in the prior header and weren’t sure what it meant. SEO stands for Search Engine Optimization, and it’s a key marketing tactic these days.
In a world powered by online shopping and social media, SEO can help you build your company’s online presence and direct your target audience to your site.
In short, SEO is the method of making your website, and its pages, more attractive in the eyes of search engines—like Google. There are several ways to do that, such as keyword optimization, link-building, blogging, and so much more.
There are several companies out there that realize the importance of it, but never take the first step out of fear. They fear the unknown. They don’t want to overwhelm themselves with something they know very little about.
You don’t have to go about this journey on your own! You can hire SEO services Ft. Lauderdale, such as The HOTH, to help you navigate those waters effectively.
The best part? This allows you to outsource your SEO marketing needs, thus saving you from paying high in-house employee costs.
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Guest Posting
Guest posting, otherwise known as “guest blogging”, is when you actively write content for another site.
Now, you might be wondering, “why would I voluntarily write content for someone else?” In the hopes of attracting their followers to your brand.
For example, let’s say that you sell men’s shaving products. Writing an article on “How to Trim Your Beard” or “The Benefits of Beard Oil” for a men’s fashion website can help you expose your brand to others.
Anyone looking for information on that topic is interested in your products and will hop over to your website to check it out.
Think of it like a tree: the more branches you have on your tree, the longer the reach that you have. The longer your reach, the more birds (clients) you will attract.
Without guest posting, you’re relying solely on Google to direct clients your way. Use guest posting to be more proactive!
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Evergreen Content
Evergreen content is content in which the subject will always remain relevant. Using the shaving company example from above, people will always be looking for things like “How to Style Your Beard” or “Beard Styles that the Ladies Love”.
However, people won’t always be looking for “How to Get a Hunger Games Beard” or “How to Grow Out Your Hair Like Duck Dynasty”.
By focusing on evergreen content, you’ll be building a base of high-quality articles on your website that people will be searching for years from now. Remember, it’s a marathon, not a sprint!
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Use Facebook Groups
Facebook Groups are great! There are millions of them, and they cover just about any niche or subject that you could imagine.
Take the time to find some Facebook Groups that line up with your target market. But be careful not to solicit, as many groups have a strong rule against that.
Instead, focus on providing these groups with great content. If you write an article that you think will help people solve their biggest pain points, share it with them. If you can’t manage to find a relevant Facebook group, start one of your own!
How to Drive Traffic to Your Website: Focus on SEO
Now that you have seen how to drive traffic to your website, it’s clear that search engine optimization is key. Make sure to prioritize it.
While search engine optimization might take a while to see any momentum, it can quickly become a passive lead-generating machine for your company!
Be sure to browse our website for more articles on how to drive traffic to your website, as well as many other topics that you will enjoy.
