Nowadays, the success of your business largely depends on your ability to offer a flawless and consistent customer experience across digital touchpoints. You have to go that extra mile to maximize the chances that your sales prospects have a good impression of your brand, and you need to ensure that your customers are happy with the value they feel from your services.
What makes customer experience so paramount? For starters, customer experience is directly related to revenue. If you provide a great customer experience, you get to retain your existing customers, and you attract new ones. It enhances loyalty, and your customers will even get the urge to promote your business to their friends. It also fosters comfort, and the customers will feel comfortable when interacting with business both online and offline effortlessly.
However, creating such a great customer experience is becoming a challenge for e-commerce businesses, especially with the increased number of consumer touchpoints. Every online shopper wants to shop from anywhere and at any time. Some want to use their phones, others laptops, while others use their desktops. Some favor marketplace websites to find deals, some turn to social media to browse “looks” and get shopping recommendations from peers and influencers, and others like to go straight to branded online shops to place orders.
And they all expect to have a seamless shopping experience.
With people using so many different devices and direct sales channels today, it’s getting harder for e-commerce business leaders to maintain CX consistency. This is why headless e-commerce technology is such a game changer. Today’s e-commerce merchants need to work with platforms that maximize flexibility across all consumer touchpoints and channels if they want to create a scalable, ever-diversifying shopping experience.
Headless e-commerce empowers this approach in several ways. Here are a few key ones:
Enhancing flexibility
This is by far the most significant advantage that comes with headless e-commerce. The traditional platforms offer combined management layers, engagement and site infrastructure which hinders flexibility.
Headless tech decouples these aspects, ensuring that what site visitors get is nothing but the best experience.
You’re free to develop and promote standalone apps, microsites and shoppable social presences however you see fit and simply connect to your commerce engine via APIs and integrations. Inventory, fulfillment and payments all happen seamlessly, regardless of the frontend. It is an excellent way of attracting and retaining shoppers, which in the long run helps increase profits.
Improved time and value
Among the factors to consider when building custom software is the time and resources spent to develop business logic and backend services.
The vast majority of the software development process comprises of its functionality, capabilities, and logic. With a headless e-commerce platform, you will be at a point where you can focus on the user experience and offer the best solution at the least time, cost and effort.
Headless e-commerce is significantly changing the way customers shop and the way software developers do things. With the headless approach, the backend and frontend are separated. Headless e-commerce puts your business in an innovative position. It gives your organization the ability to move quickly into especially promising channels, thus ensuring that you stay ahead of your competitors.
Enhances customization
Headless e-commerce is excellent even for developers. If you want to make changes to a standard e-commerce application, then you have to make corresponding changes to the e-commerce site itself. This entails resource-intensive code and database structure edits.
A headless e-commerce platform works independently, which provides you with the freedom to customize any audience-facing designs and interactions, without risking any required overhauls to the business engines.
And if you want to make significant investments to your content management system so that you can roll out additional personalization capabilities on your site, you can make that happen independently as well.
Don’t lose your head
Headless e-commerce has become the most significant trend in e-commerce technology. It has become a vital aspect when creating a growth-ready e-commerce business.
Managing a successful e-commerce store is many people’s dream, but it is never that easy. It can be hard to succeed, with trillion-dollar businesses like Amazon being your competitors. Success, however, all comes down to offering a great customer experience, and in the end, headless e-commerce puts merchants in the best possible position for success.
