Social media has become one of the most effective marketing channels in recent years. It’s no surprise considering social media and mobile device usage is on the rise year-over-year. Social media is a lot more than just opening an account, putting up a cover image, posting a couple times, and then calling it a day. This is where many business owners get stuck. Companies like Maguire Marketing Group, help you with your social media management, which includes an audit of your existing accounts and a strategy in line with your goals. Coupled with monthly analytics, reporting, and suggestions, you’re sure to get noticed online. But most importantly, working with a high-end marketing agency means that they focus on ensuring that you get the largest return on investment (ROI) possible.
Compared to all other available social media platforms, Facebook has the most cost-effective advertising and it is quick and easy to start a new Facebook Ad campaign.
Why Invest in Facebook Ads?
- According to the latest data released by Facebook in January 2018, there are over 2.13 billion active users each month. That’s a lot of people so Facebook’s audience should not be overlooked
- Facebook covers a wide range of audiences, with people between the age of 25 and 34 being the biggest group (29.7%)
- On average, we spend 50 minutes each day on social media channels
- Although this is bad news, organic reach within the Facebook environment is decreasing every year, and it’s pretty much dead. To get reach and traffic on Facebook, you will need to invest on Ads
- Facebook Ads offer the best targeting and retargeting options. You can target potential audiences by location, gender, age, behavior, and so many others options
- Facebook Ads are relatively easy to set up compared to Google AdWords
- Facebook Ads offer the flexibility to control your budget
The Different Ad Types
Facebook offers eleven different ad types to choose from. Having all of these options can certainly be great, but it can be confusing when you are starting out.
Here, we will discuss the 11 different ad types, and discuss which one is the right fit for you:
1. Boost Your Posts
This is the ad type you will need if you want to advertise certain content/posts. You won’t need to create new ad creative here, as your post itself will be your content.
You can do this ad type straight from your ad dashboard, or you can click the ‘boost post’ button on any of your posts.
This is for you if: You want more traffic for your posts, and/or your content-heavy business.
2. Promote Your Page
This is pretty self-explanatory. This is the ad type you’d want for promoting the Facebook Page itself. Facebook offers some nice flexibility for your image promotion with this type.
This is for you if: you just created a new Facebook Page, or you simply want more traffic to your existing page.
3. Send People To Your Website
Here, you can use various images, slideshows, or video content to promote your website.
This is for you if: you need more site traffic. This will be one of the most common concerns.
4. Increase Conversions on Your Website
Here, you can track conversions through Facebook Pixels. The main objective of this ad type is still getting more traffic to your website but with an increased conversion rate.
This is for you if: you need to boost conversion in your funnel (i.e., you are an e-commerce business).
5. Increase Installs of Your App
Pretty obvious, here you can advertise your mobile app, and you can also track conversion.
This is for you if: you are currently promoting a mobile app or launching an e-commerce business.
6. Increase Engagement in Your App
This ad type is used to promote a specific component of your app. For example, if you are producing a mobile store and have a special offer, you can use this ad type to promote that.
This is for you if: you currently have a new feature or special offers on your app.
7. Reach People Near Your Business
This is a great ad type if you are a brick-and-mortar business like a hotel or restaurant. The key advantage of this ad type is you can target your audience based on specific locations.
This is for you if: you need more local conversions, or if you are a brick-and-mortar business.
8. Raise Attendance At Your Event
Pretty self-explanatory, this is the ad type if you are looking to promote your offline event.
This is for you if: you have an event going or want to raise brand awareness.
9. Get People To Claim Your Offer
Here, the ad will link directly to a specific offer, where you can track the conversion.
This is for you if: you are specifically looking to leverage a special offer or you are thinking about an offer to increase conversions.
10. Get Video Views
This is a great option if you are looking to promote video content, which is extremely popular and competitive these days.
This is for you if: you have a lot of video content, or you are looking to promote a specific video.
11. Collect Leads For Your Business
This one is rather complicated. Here you have six different button options: apply now, download, get a quote, learn more, sign up, and subscribe. This type is quite versatile, and as the name suggests, the aim here is to generate leads.
This type is for you if: you are looking for more leads.
Be Patient and Manage Your Budget
Facebook offers various tools to control your budget within the dashboard, so managing your budget is relatively easy. However, if you are not careful Facebook Ads can be very expensive, and there are two key areas to focus on here:
Adjusting Budget
There are two different budget options: “daily” and “lifetime”. If you choose the daily option, the amount of money you set will be the daily maximum. Similarly, the amount will be the maximum of the ad’s total lifetime if you choose the “lifetime” option.
The daily option is generally the safer choice. Yet, Facebook offers some extra features and flexibilities with the lifetime option, especially regarding scheduling options.
Adjusting Frequency
If you choose the lifetime option, you have more versatility to adjust your schedule. On the other hand, if you choose the daily budget, Facebook will suggest running your ad continuously throughout the day. So, technically you have more control with the lifetime option if you can plan it carefully. Fortunately, Facebook is pretty transparent with your budget, and they will provide a precise calculation of how much you will need to spend based on your schedule.
Facebook is still hugely popular and with such a wide variety of users, this won’t be changing anytime soon. The key advantage of Facebook Ads, besides the cost-effectiveness, is the versatility of targeting options offered. This should be your key consideration when making your decision.
Of course, the first step is really ensuring that investing in Facebook advertising is the best use of your marketing spend. If your prospects are on Facebook then you should be too!
