People have a tendency to completely write off offline marketing these days, but only because they don’t realize how some of the most effective ways to market a product or service are offline. The best marketing strategies are those that use online and offline marketing in conjunction with each other for greater results. Ramping up your offline marketing efforts could not only put your brand in front of a new set of eyes but attract the attention of those who have grown numb to online marketing. Here are four of the most powerful offline marketing methods startups can use in 2019.
Jazz Up your Business Cards
The first thing you should do is invest in high-quality, well-designed business cards that really reflect your business’s identity, creativity, and brand value. And make sure that everyone in important positions has one in their pocket at all times just in case.
While you could cut corners and use one of the many templated card services you’ll find on the internet, be ready to fork out a few extra dollars if you want something special. If you want to use a specific type of paper for your cards or go wild with the design, then it would pay to go with a local print shop and designer.
If you want your cards to stand out, consider something other than plain white for the background, and also consider using portrait view instead of landscape. However, you always want to make sure that the fonts and colors you use are consistent across all your branding and marketing material since it will serve as a direct extension of your brand.
Market Using Lapel Pins
Lapel pins are another powerful but underrated way to build awareness for your brand. One of the best things you could do is give lapel pins either as a gift or as a tool to boost performance.
For instance, you could reward employees with a perfect attendance record with a custom lapel pin. Or you could give them a lapel pin for winning employee of the month. Your employees will then be more likely to wear the lapel pins and create more awareness for your brand. You could also give free lapel pins during sponsored events, but you have to make sure that they look great to give people a reason to actually wear them. They will then become conversation pieces and create more interest in your brand as a result. If you don’t know where to get custom lapel pins that will stand out and make an impression, here’s a great site to buy them at.
Attend Trade Shows and Networking Events
With those lapel pins and business cards in hand, you can start scouring your city for a trade show or networking event. Make sure to attend them physically and get a booth if possible.
This will be the perfect occasion to meet tons of people and shake hands, introduce yourself and your brand, and give them something to remember. Whenever they need a product or are in a situation where your services could come handy, you’ll be the first person that will come to mind. It’s also important to make sure that any promotional item you give away is professionally made to make sure that they’ll actually want to wear or keep it.
Offer Group Specific Discounts
Another great thing you could do is target a certain demographic and create promotions especially for them. This could be moms, newlyweds, students, or any group you feel would be interested in what you have to offer. You could also partner up with other businesses in the area and offer complementary deals. For instance, many movie theaters will partner up with restaurants who will allow moviegoers to get a discount by showing their ticket stub.
Conclusion
These are all powerful methods you could use to boost awareness offline and gain more recognition for your products and services. Make sure that you explore as many offline marketing strategies as possible and see which ones offer the best return on investment and allow you to reach your objectives fast, without breaking the bank.
