Businesses in this day and age have more marketing avenues than ever before. The traditional methods, such as television and radio, remain. However, the newer techniques can prove to be more beneficial and much less expensive. Social media is a perfect example of this. Advertising and marketing via Instagram can prove to be enormously effective, but surprisingly affordable. As a business owner, it is pertinent to jump on the bandwagon immediately to get a leg up on the competition. Below, you will discover how businesses can use Instagram to their advantage.
Grab Attention
Today, it is absolutely pertinent for business owners to stand out from their competitors. Each industry has become oversaturated with hundreds of different businesses. Grabbing attention could very well make the difference between going into bankruptcy and transforming your business into a major success. Using social media sites, such as Instagram, may give you the upper hand over your competitors. With the right marketing campaign and carefully crafted posts, you will be able to transform a large quantity of Instagram’s enormous user base into customers of your business. Grab attention with jaw dropping imagery and you’ll be well on your way to success.
End Negative Criticism
In the digital world, negative criticism can spread like wildfire. If businesses are not careful and do not respond to negative comments quick enough, it could very well decrease their revenue. This is where Instagram will prove to be enormously beneficial. Once you’ve managed to buy Instagram followers and likes you will be able to add the totals to your organic followers. This will transform Instagram into an effective platform for addressing grievances against your company. By responding to criticism on social media, you will be able to keep customers on your side.
Let your Instagram followers know you’re working to fix the problem and ensure it never happens again. This will provide them with the reassurance they need, while also letting them know you have addressed their complaints. This can make the difference between losing a customer and keeping them around for a little bit longer!
Advertise Sales
Every company, whether it is an ecommerce or brick and mortar, will have sales from time to time. These sales help the business owner increase their revenue and get rid of outdated products. These sales also offer consumers an opportunity to score a produce for a discounted price. While you are out there trying to advertise your sales, there are consumers out there looking for them. Social media websites such as Instagram provides consumers and business owners a meeting place. By advertising your upcoming sales on social media, you can urge people to visit your website and purchase a discounted item.
When going this route, you should stay clear of terms such as “shop online” or “buy now”. These are common terms that are overused and will likely push the consumer away more often than drawing them in. Instead, choose your terms carefully and always post images of your products in a creative manner, so they can do all of the talking. Don’t go overboard with product images, because too much of something is not always a good thing.
