Online shopping is a dynamic activity heavily influenced by trends in technology and web design. It is no surprise that every year we see plenty of new ideas on how to create better content for e-commerce websites. Now, it is always in every business’s best interest to take heed and find out which of these trends will help increase customer engagement, lead generation, and conversions.
Here is our list of the 2020 trends in web graphic design that should inspire you in creating a website that best meets the needs of today’s online shoppers.
Product images in motion
Moving product images is one of the most prevalent trends observed in e-commerce sites. According to the best Graphic Design Oxford agencies, motion design eliminates static pictures and replaces them with dynamic product visual representations. You will notice more sites using animation, videos, and interactive images to showcase products.
This design element has many practical benefits. For instance, these make products appear more realistic, hence giving buyers more confidence in what they are buying.
Unique grid layout
For many years, the standard design of e-commerce sites featured square grids. Companies like Amazon prefer this design to showcase a massive product inventory in a more organised way. But for some, it is best to consider a different layout instead of doing what all other companies are doing. By adopting a more unique grid presentation, your site will stand out from others. A more unconventional way of presenting product pages will also make your site appeal more to a younger, more fashionable target market.
Product page and landing page hybrid
Traditional web design assumes that shoppers begin on the landing page before looking for the specific item they want. Although still true to a certain extent, nowadays there are many innovative ways a shopper can find products online. For example, clicking on a social media ad typically brings the shopper directly to the product page. In these instances, it is very rare for online shoppers to ever visit the site’s homepage.
To address this trend, web design experts now incorporate more landing page elements into the product page. By creating some type of page hybrid, you are not only simplifying the user experience but also giving the shopper more options to navigate the other areas of your site.
Personalised product description and selection
The trend in web design when it comes to presenting product information is making it more personal and customised according to the target market. Instead of standard bullet points, you can use reviews, testimonials, and frequently asked questions to educate consumers. Some brands even use simple quizzes to match the shopper with the product that fits their needs.
Shopping on social media
Another undeniable trend in e-commerce is to use social media as a shopping platform. You can use a business account to augment your e-commerce site and use it as a promotional tool as well as a jump-off point for a seamless shopping experience. Many brands today are already capitalising on the reach of social media, and it is time you do too.