The team at Snowflake Media, an established graphic design agency, shares their key tips for excellent logo design. In many ways, your logo is the face of your brand, so expert advice is indispensable.
Here are some ways to ensure that your design is second to none!
1. Find the meaning
The best logos are the ones that incorporate brand storytelling. Anyone can cobble together an image that looks nice, but a savvy designer will infuse your design with your business’s core values and personality. The famous Golden Arches of the Mcdonald’s logo, for example, mirrored the architecture of their first establishment. It has a special quality to it because the brand’s history is in its visual DNA.
Thinking this way will ultimately make a logo more unique, more memorable, and more fitting for your brand. Using logo designs tools like Logo.com can help you achieve these objectives easily.
2. Made it easy to read
When it comes to logo design, there is a fine line between being visually interesting and plain old confusing. The ultimate goal of a great logo is certain to catch the eye, but most importantly develop an association between an image and a name.
Read also: How Not to Screw Up Your Logo Design
The visuals are undoubtedly important, but ultimately useless if a potential customer is unable to recall what the image was connected to due to illegible text. Make it readable. Use fonts mindfully. Sometimes the only moment you get to engage a viewer is a fleeting one, and if they can’t make out your name during that glance it isn’t much different than if they had never seen it in the first place.
3. Be mindful of how it translates online
A logo works best when it fits in with existing marketing materials, most importantly, digital platforms like your website. Considering the fact that cohesive website design is key to developing brand awareness generally, you should be mindful that a logo that works on physical paper might not work as well in an online space. If it looks out of place, you run the risk of catching attention in the wrong way. Having professional website designers can help you build a website that helps your logo shine rather than make it look like it doesn’t belong.
4. Don’t be trendy for the sake of being trendy
It’s important to keep up to date with the newest trends in logo design, but be mindful of the reasoning behind your style.
While you don’t want to fall into the trap of appearing outdated, shoehorning a modern design into an industry or general atmosphere where it doesn’t fit will create a cognitive dissonance you don’t want either. Trendy isn’t always better. It’s all about context when it comes to logo design.
For example, a cottage B&B well known for its historic, vintage aesthetic, would not suit a futuristic logo fit for a silicon valley tech startup. It may look in-vogue, but it won’t convey your brand’s identity and likely won’t attract the customers who are looking for the actual services you provide behind that logo.
So before jumping to a highly contemporary silhouette, ask yourself: Does this actually make sense in the context I am using it? Or do I just want to seem in-the-know?
5. Simple doesn’t mean boring
We’ll keep this one straight to the point: (Just like your logo should be.) A clean logo is more likely to be recognisable and memorable. This being said, there are many ways to show your personality without overwhelming the design. Focus on ways of being exciting without being busy.
Photos courtesy of gettyimages.com