Training videos and how-to videos are some of the most common videos you’ll find online. Whether it be staff training, demonstrating how to do something, or showing you the advantages and benefits of a product to get the most out of it, training videos are in demand.
To create a quality training video that’s effective at getting your message across and also manages to grasp the attention of your audience is no fluke. There are certain principles you can follow that will ensure your finished video gets the attention it deserves.
#1 – Always Have a Script
While some ad-lib moments during a video make it seem more human and real, you’ll still want to follow a script for the most part. Your script is your guideline for the story your video tells. Also, as you write the script it’ll help you figure out exactly what needs to be conveyed in the video and what’s not important to cover.
Some people are very natural speakers and can talk forever even without a script to follow. Most don’t fall into this category though, and you also don’t want to appear to be rambling.
A script is a must.
#2 – Keep Your Videos As Short As Possible
You want the video to be long enough to fully educate the viewer on the subject matter, but concise is always the key to success, especially on platforms such as YouTube.
These days people are impatient, easily distracted, and just want to get to the point. That’s how you should view your training video. If it’s drawn out and boring, filled with padding and fluff, your audience will simply switch off and look elsewhere for the information they require.
Keep your videos short.
#3 – Choose the Right Presenter
Your video might include just one presenter or several. You’ll want to choose the right person (or people) for the job, someone with a prominent and clear speaking voice that will hold the audience’s attention and who is easy to understand. That person also needs to be likable in front of the camera, as this will naturally build trust with the viewers.
Whoever presents the video, if they’re going to appear on camera and not just do a voice-over, they’ll need to look relaxed and natural. This includes using hand gestures when speaking so they don’t come across as stiff and robotic.
#4 – Don’t Make Your Video All About Talking
Talking is important and it will certainly be a major part of most training videos, but you don’t want your entire video to simply be focused on the presenter and what they have to say. Your video needs to show as well as tell.
This could include things like graphics or lists, product demonstrations, video screen captures to demonstrate how to use a software program, for example. Generally, any visuals that show the audience how to put into practice what is being taught or demonstrated.
Read also: How Video Explainers can Help Your Marketing Campaign
A balanced combination of talking and visuals will make your training videos far more interesting and memorable.
#5 – Have Your Video Professionally Produced
To ensure your training video or how-to video is of the highest quality, it only makes sense to look for the help of a professional video production company. With an expert team on your side, you won’t have to worry about the lighting, the filming, editing, or post-production. That will all be taken care of for you.
So, if you have the budget for it, hire a video production specialist to guarantee excellent results. They can even help you refine your script, give guidance to the presenter when on camera, know exactly when to do a retake of a scene and so much more.
Australia boasts many quality video production companies, so no matter where you’re located, you’ll be able to find someone to help make your video a reality.
One of the easiest ways is to search online. For example, if you’re in Sydney, try search terms like the following:
- Video production services Sydney
- Video production company Sydney
- Professional video production Sydney
The Wrap
If you follow the tips in this article and employ the help of professionals, there’s no reason why you can’t create a training video of exceptional quality that will help your business and your audience.
Photos courtesy of gettyimages.com
