One of the best ways to getting recognized online is to use SEO. It’s simple – use SEO to increase your web presence, gather more traffic and drive in conversions. However, with Google constantly changing its algorithm, it can be quite daunting to know what’s what today.
What’s Google up to?
Let’s talk about the SEO updates – Google loves to tinker with its algorithm and Google Penguin and Google Pigeon are two new updates most SEO goers will know about. While Google Penguin rewarded unique content more than ever, Google pigeon helps local search results get more priority. So, if you are searching for a restaurant, you will get to view the restaurants that are nearby. Content has its own priority over the years. Google loves unique and fresh content and you cannot ignore Google.
With the Penguin update for instance, Google wants to see longer content that’s relevant to the topic. With semantic search results kicking in, Google is actually looking at what a content says and lesser to the keywords. So, you might have keywords about tennis, but if your post is not actually revolving around that subject, you would get less benefits out from it. Similarly, you need to make sure that you do not indulge in any of the spammy tactics out there to promote your site – Google penalizing your site might be the last thing you need.
So, what do you need to know about SEO?
Using Ungagged SEO isn’t simple. If you are using a WordPress site, you would probably be coming across a number of free SEO plugins. But how effective are they?
There are a number of other things to know about as well. SEO isn’t just profitable by its own. You need to know how to do things that Google likes and stop from doing things that Google doesn’t. Let’s take the example of SEO Juice for instance. The more backlinks that you have, the more SEO juice you would derive. But that’s not all there’s to it. If your site is mentioned in a number of sites that are ranked as untrustworthy by Google, Google might penalize you as well.
So, how do you make money?
You need to use SEO properly to actually make anything out of it. Remember, you need to reach out to a larger audience to really make a difference. Talking of reaching out to a larger audience, it is important to know the SEO basics and SEO trends. For one, you can try attending more SEO conference to know about how you can increase visitors and traffic to your site through SEO. You can also try out IM conferences. IM conferences have its own advantages. You do not need to go to the conference physically when you are attending an IM conference.
However, be careful when choosing your money making conference as there are a number of frauds out there. Verify the profile of those who are organizing the conference and their credibility as such. Understand what they have to offer and how they can help you in making the right SEO strategy.
