You’ve probably worked with a few Los Angeles SEO companies thinking that you’ve found the expertise to push your website on top of SERPs. And then, nothing seems to have changed. You start to hound your SEO team wondering where the funds are going. So, why does SEO take so long?
Well, the SEO process doesn’t happen overnight. It takes time to increase your ranking on the search engine. Besides, many factors can help you determine how long it will take for your SEO to become successful. This will depend on the type of website you have, the keywords you use, among other factors. In this post, we’ll discuss why your SEO is taking so long and what you can do to make it more successful.
How long SEO takes to generate results
While most companies say it takes 4-8 months to generate results, the accurate estimate is 12 months. SEO is not just ranking for the keywords – it’s getting sustainable web traffic. It takes hard work to rank on Google page one position. This will depend on factors such as:
Titles & descriptions
The title is what people see on the SERPs while descriptions are what Google indexes on each page. To help Google understand what your page is all about, you should use a catchy description and well-worded titles.
Website content
Websites always update new content on their webpages to ensure they rank on the search engines. But it takes time for Google to recognize quality content. If your website receives lots of links over time, it good sends information to Google. Be sure to answer the questions that customers are looking for.
Age of the website
Older websites have some form of authority, so Google will respond quickly to their SEO campaign. This can take longer for a website that has just been launched.
Other variables that play a key role in the ranking of your website include your reactions to new trends, social activity, the average time a user stays on the site, and how quickly you implement the changes.
Because SEO has a snowball effect, you must be patient. The rankings will start slowly and then rise with the tide over time. Of course, the first few months may be a nervous wait, but your efforts will be worth it in the long-run.
You should take the time to understand the factors that affect SEO and how they can be adjusted accordingly. Because there’s no end to SEO, even the websites on the first page have to work hard to maintain that position. So, instead of focusing on the result, you should evaluate where your business has come from. You should also pay attention to how you can increase the rank with time.
Keep an eye on the competition
The time and effort you put into your SEO campaign matter a lot. We can’t deny the fact that competition is fierce in the digital arena, so you should keep an eye on your competitors. What kind of content do they post? Is your blog drawing more traffic? Think about it. You may be doing everything right, but other companies are probably doing the same.
To be on the safe side, you should be making changes fast and often. You never know – a few adjustments on the meta-data can have a positive effect on your SEO campaign. This brings us to the question, how long will it take to implement the changes? Simple changes can take a day while the complex ones can take longer. But this doesn’t mean they shouldn’t be implemented.
No matter your industry, there’s a good relationship between the competency of SEO service and the volume of competition within a niche. Although this is an environment that favors deeper pockets, you should focus on getting the larger market share to remain profitable. Be sure to evaluate all aspects of the competitors and look beyond where you stand today.
Keep in mind, the sooner you implement the changes, the faster you’ll see the results.
Your budget matters
How much are you willing to commit to your SEO campaign? As with any other business, you have to spend money on marketing and advertising to rank high on the search engines. If you have a higher budget, you can embark on an SEO campaign that allows you to meet the industry standards. It’s worth mentioning that the amount of money you use doesn’t help you climb the rankings but has a positive effect on the speed of the campaign. If you want to increase your eCommerce sales, you can try use professional digital marketing services such as upinc.co.
Speedy SEO is not always the best
When a website becomes popular quickly, Google may not trust the results. But a site that gains moderate popularity is likely to be trusted and gives better ranking. When links become popular too quickly, Google will be a bit reluctant. There’s also an important aspect of quality links. They last longer as opposed to those generated automatically. Remember, there’s no guarantee that the SEO rules will stay the same.
What should you do in the meantime?
You’ve spent a lot of time building your website, hiring the best SEO company, and your website is still underperforming. Since you don’t have the exact date when your website will rank No.1 on the SERPS, you should capitalize on other marketing activities. You could advertise your website on Facebook, Google, or any other platform. You should also focus on conversion rates, customer relations, and user experience.
Don’t stop too soon
Even if you’re on a tight budget, you should not give up on your SEO campaign. For those with a healthy SEO budget, they may realize positive results in the first three or six months. But here is the catch. Paying a few months of SEO is like throwing money away. So, if you can’t budget for 6-12 months of SEO, you’re better off putting that money elsewhere. Search engine optimization requires proper investment if you plan to be in the long haul.
Final thoughts
Google often see fast rankings as spammy. This is practiced by SEO companies that promise their clients fast results. Unfortunately, these rankings are just temporary and can hurt your business. Why not use a Google compliant approach? While the timeframe for SEO to start working will depend on the many factors, you should use the above information as the baseline of how long it takes to rank on SERPs. If you’re patient, the rankings will follow.
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