Creating a business website is an important part of reaching your target audience. If you can manage to create a beautiful and functional website, then you’ll already have achieved a good portion of your overall marketing plan. In order to make a good impression on people that land on your page, take a look at some of the most important do’s and don’ts of making your business website.
Don’t DIY
Even though you may have watched a few YouTube tutorials and are convinced that you’re capable of building a website, the truth is that it makes a world of difference when you hire a professional. A well-designed website put together by someone who was trained to do so will make a better impression on your clients and prospects. The last thing you want is a web page that looks like it was thrown together by an amateur. It should be well designed and professionally constructed in order to make the best possible impression as a business.
Do Use Keywords
Nowadays, more and more people are starting to become familiar with SEO keywords. Search engine optimization is something that should be kept in mind when designing your page. Including certain keywords will leave bread crumbs for Google to find your page. When someone searches for keywords that are on your website, Google will suggest your website as the best choice. The best part is that using keywords is pretty easy. Sprinkle them throughout your page and make it easy for Google to find you.
Don’t Forget Contact Info
One of the biggest mistakes that businesses make when making a website is focusing so much on all of the bells and whistles that they forget the basics. Don’t forget that in addition to gorgeous and well-constructed navigation, your site needs to have basic contact information. It should be in a place that is easy to see on the website that makes it simple to get in contact with your business. Ideally, there should be an entire contact page dedicated to your address, phone number, and email.
Do Update Regularly
The worst thing you can do in creating a website is creating it and then walking away. It’s important that it stays updated regularly and that you smooth out any bugs that arise from time to time. Make sure that you go back to your website at least once a week to add fresh material. Whether it’s employee spotlights, an updated event schedule, or simply a sale, it helps to have fresh content to keep your website at the top of Google’s results. With a little consistency, and thoroughness you should create a beautiful business website that attracts and retains customers.
