As a home services contractor you are probably well aware of how important it is to have a website. But if you don’t have a clue about how to build a website, it is a scary prospect. Of course there are lots of eager website developers who will be only too happy to take your cash and build a functional website for your business, but really it isn’t so difficult to create a site if you use WordPress as your content management system.
What is WordPress?
WordPress is a hugely popular content management system. Whether you are a roofing contractor or a mommy blogger, WordPress software can be downloaded for free and used immediately.
Why Use WordPress?
Millions of websites are built on WordPress because it is easy to use and, more importantly, free. Anyone can download WordPress and start creating a website. Once you have a domain name and a website hosting provider, all you have to do is download the software. Many hosting providers offer WordPress as part of the service, so the installation procedure is very easy.
Creating a Professional Looking Website
As a home services contractor, you need to have a website that is professional and gives potential customers important information, such as your business telephone number, where you are located, and what type of services you offer. Because WordPress has a simple drag and drop interface, it isn’t difficult to create stylish, professional looking websites in a short space of time.
Choose the Right WordPress Themes
The beauty of WordPress is that there are lots of themes to choose from. Themes are used to alter the way a website looks without the need to write code. Free themes are great and there are certainly lots available, but if you want a more personalized website in keeping with your business, it is usually sensible to look for a paid theme that better meets your requirements.
For example, roofers Sioux Falls will want a theme with a location plugin, so customers can figure out which area they operate in. One-click demo imports are also useful, as this allows you to have a fully functional website up and running in a few minutes. For this reason, it is a good idea to search for a theme that is specifically designed for home services businesses and contractors. That way the theme will have the right features already included.
Use WordPress to Install a Blog
Thanks to the wonders of WordPress, it is also easy to install a blog on an existing website. You can either create a free WordPress blog off-site and link it to your website, or embed your blog within the existing website. Once installed, it is a simple process to upload blogs regularly and keep your customers informed of new developments or DIY quick fixes.
WordPress is an excellent platform for any home services contractor because it has a simple and highly intuitive user interface and is free to use. But if you are still baffled by the whole process, it is probably sensible to ask a professional to set up a website on your behalf.
