Web Design: Key To Strong Online Presence

web-design-key-to-strong-online-presenceWeb design is a term that nearly all of you will already be familiar with. To put it in extremely simple terms, it is the process of creating websites. I, however, see it as something far more than just a process. For me, it is a skill, one that makes it possible to create presentation of hypertext and hypermedia content and deliver it to end user. This may come off as an unnecessarily complicated definition for some of you, but I believe it is important to understand the true essence of web design to rightly comprehend and appreciate its purpose.

Components of Web Design

Web design has various components, all of which are equally important in helping it serve its purpose effectively in my opinion. These factors include web graphic design, authoring, interface design, search engine optimization (SEO) and user experience design. You would not want visitors or potential clients to run into glitches or severe dull and frustrating experience visiting your website. Everything from text to graphics, interface and ease of access should be top-notch to grab and retain the attention and interest of those who are responsible for your success. I cannot stress enough on the significance of the aforementioned components of web design and their impact on the health of your business as well as your relation with your clients.

Tools and Technologies for Web Design

HTML and CSS are the two primary tools that are involved in the process of making a website. The two mark-up languages allow web designers to manipulate data and present it in the most appealing manner possible. Your business will have no trouble connecting with the clients if the developers carry out their work to the best of their ability.

For web graphic design, web designers use raster graphics packages and vectors. This process is far more complicated than the one for creation and manipulation of content and therefore requires a fair bit of knowledge and experience.

SEO tools are used to check where the website ranks on the likes of Google search engine, which pretty much measures the accessibility. The latter is further increased through the use of testing tools such as mark up validators. I am still probing into the mechanism through which mark up validators increase the website accessibility and usability. Fortunately, I found 30 tools that no designer can live without. From research, layout, branding, typography to color scheme, photography and presentation, these tools are the goldmine for web designers.

Key Factors in Effective Web Designs

For me, web design is something that can make or break a business. If you want your website to gain prominence in the vast online space, attract visitors and convert them into clients, then you should focus on building a strong web design. There are certain key factors that must be given individual attention such as page layout, motion graphics, typography, quality of coding, user interactive design and most importantly marketing design.

With so many factors to consider, the process of creating a website is normally handled by specialist companies and you must go for a well experienced web design firm. Bringing together a team of experienced and expert web designers ensures that your website serves its intended purpose of helping your business flourish.

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