WooCommerce is the global leader in ecommerce, and the base plugin offers a variety of tools for businesses of all sizes. That said, you’re missing out on countless valuable features if you don’t take advantage of the platform’s plugins.
WooCommerce extensions give marketers additional flexibility and customization options for every facet of their ecommerce tactics. On the other hand, there are also poorly developed or outdated plugins that you should avoid. These are six of the most effective WordPress plugins for ecommerce businesses looking to optimize their practices.
#1. Omnisend
Omnisend is one of the most popular marketing applications for ecommerce companies of all sizes, and it streamlines countless WooCommerce functionalities. With Omnisend, you’ll be able to manage everything from automation and audience segmentation to gathering audience data and integrating multiple channels.
The platform works with numerous channels including retargeting, social media, email, text, and push notifications. It also provides design templates and ready-made copy to help you craft your next campaign. Nearly every digital marketing campaign could be optimized with Omnisend.
Omnisend offers a free plan which comes with basic tools and allows users to take advantage of these features at no cost. While you’ll be limited to 15,000 monthly emails, the free subscription provides enough tools for many small businesses.
If you’re interested in a premium plan, you can try it out for up to 14 days before committing to a longer subscription. Omnisend is one of the most valuable plugins for increasing your marketing return on WordPress.
#2. ReferralCandy
Referrals are a major source of revenue for many ecommerce businesses, yet companies often fail to take advantage of the benefits they offer. Increasing referrals helps you grow your contact list with affordable, high-quality leads, and this is one of the most cost-effective ways of reaching new customers.
ReferralCandy makes it easy to set up effective referral campaigns and offer valuable rewards that drive more customers to refer their friends and family. The application connects to common ecommerce platforms like Shopify and BigCommerce in addition to WooCommerce.
With ReferralCandy, you can offer rewards like cash, percentage or dollar discounts, or custom gifts. You’ll also be able to add a referral widget and sign-up form to your website to increase referrals. A referral popup at the end of the checkout process can substantially improve your referral rate.
The application’s Premium subscription currently costs $49 per month plus a variable commission, although you can test out the platform free for up to 30 days. Enterprise clients pay a flat annual fee of $4000 for priority support and access to an account manager.
Read also: Basic SEO for eCommerce website
#3. Yoast SEO
SEO is one of the most critical aspects of digital marketing, and Yoast is the most popular plugin for search engine optimization on WooCommerce. The free version automatically scans each article for issues with readability and allows you to optimize your content for a single keyword.
You can upgrade to Yoast SEO Premium with a one-year license for $89 including free updates and support. Premium users can optimize for multiple keywords along with different forms and orders of their SEO phrases.
If you’re a Premium subscriber, you’ll also receive notifications when content is becoming outdated, and you’ll be able to see suggested internal links when writing new content. Yoast SEO Premium is a great deal for businesses that rely on search engine optimization for a significant portion of their traffic.
#4. WooCommerce Extra Product Options
By default, WooCommerce limits your ability to describe each product and include options for customers. This plugin allows you to customize products more thoroughly using elements like different pricing options, additions, sizes, and more.
With Extra Product Options, you’ll be able to list multiple versions of the same product without having to create multiple product pages. This will make your website easier to navigate and increase your conversion rate.
The application costs $25 to download, and this fee covers six months’ worth of support. After that, you’ll need to pay an additional $7.50 for continuing support if you still need it.
#5. Booster
Booster for WooCommerce is an all-in-one solution designed to upgrade your WooCommerce site in a variety of ways. The plugin comes with more than 100 modules covering some of the most common pain points for WooCommerce consumers and vendors.
Some of the most well-known features that come with Booster include PDF invoicing and packing slips, currency localization, and custom product fields. You’ll have access to many more tools, so check out the Booster website for more information on the application’s features.
You can use some of Booster’s tools without paying a subscription fee, but some functionalities are only available to Plus users. If you need to access PDF invoices, for example, you’ll need to upgrade to Plus.
One-year Plus licenses for single sites are currently available for $50, and there’s a 30-day money back guarantee in case you aren’t satisfied with the platform. That price rises to $80 for one year with unlimited sites or a lifetime license for a single site. A lifetime license for unlimited sites is $150.
#6. Yith Essential Kit for WooCommerce
Like Booster, the Yith Essential Kit is intended to build on many WooCommerce functionalities and make them more powerful for digital marketers. You can activate and deactivate specific plugins as needed to reduce clutter while giving yourself convenient access to the most important tools.
Some of Yith’s noteworthy features include a powerful Ajax search tool with product filters, a zoom feature on product images, and the option to send follow-ups and ask customers to leave feedback. You can start with just a few plugins as you get use to the application’s wide range of tools, so it’s easy to learn new features over time and add more options at your own pace.
Final summary
WooCommerce can be an effective ecommerce platform on its own, but it becomes much more powerful when you start using plugins. Start with these plugins to optimize your WooCommerce strategies and reach your marketing goals.
