Whether you’re doing it in-house or working with a team of web developers, one of the primary things to decide when building a business website is which platform to use. Should you go with HTML5 and CSS? Is a Content Management System or CMS necessary? Most of the time, WordPress should pop up as a solution. The CMS platform is so flexible you can build any type of website on top of it. But should you use WordPress for your business website?
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Easy Setup & Maintenance
Let’s take a look at the one benefit of using WordPress that will stand out the most: WordPress is very easy to set up and maintain. You don’t need to know advanced coding or have special skills to run a WordPress website. This means you can update your business’s blog section, have an online store up and running and even update your portfolio on a regular basis, all by yourself.
WordPress takes no more than 5 minutes to set up. You can then customize the design of the site to better suit your branding or your business in general. There are also plenty of plugins and themes to choose from. That brings us nicely to our next point.
A Flexible Platform Indeed
As a content management system, WordPress is about as flexible as it can be. Big news sites, online stores, even gaming sites and specialized web applications can be built with WordPress at its core. If you know your way around PHP and web design in general, you can actually customize the site yourself. You can let a team of the best Las Vegas web designers handle everything for you if you need them though.
Since WordPress is designed to be modular, themes and plugins are used to add different looks and functionalities to the site. Everything can be activated – and deactivated – at any time too. If you want to start a temporary survey, for instance, you can set up a survey plugin, have it running for a certain period of time and deactivate it once the survey period is over.
Search Engine-Friendly
With the market being as competitive as it is today, getting maximum exposure can make a huge difference. When it comes to websites, this means appearing on the first page of search results for related keywords. The majority of today’s internet traffic comes from search engines, which is why having a search engine-friendly site is essential.
Thanks to its modular system, you can add SEO-specific tools to your WordPress site by installing the necessary plugins. You can create a sitemap, manage keywords and track your entire SEO campaign from within the administrative dashboard.
I can go on and on about the benefits of using WordPress for business sites, but the bottom line is simple: it is a suitable CMS platform for your business. It works really well out of the box, it is easy to maintain and you can use it as a base for your business website with ease. You can even add your own custom functionalities to the site.
