So you’ve launched your own company of products and now you want to know how to increase awareness of your brand name. There are many ways to do this, you can go on the social media, you can advertise etc.
One of the best ways to market your brand name and give your audience something to love is through design. If you’re launching a product and you create a huge hype for it and then people see that the product itself is not a big deal at all, they sure will be pissed and the hype will die down as soon as it started.
So what do you do in this situation? You amp up the design of course! How do you do that? Let’s find out below.
Be Creative
It should be a no brainer that the design of the product you have in mind must be creative. Not many people would like an overused design. It is possible that you take a mainstream design and you bring life to it by adding on.
For example, if you want to launch an accessory shop for bikers, you will keep rings and such in it. Some of the most sought after biker ring designs include skull rings and bishop rings. Now if you put in simple rings that would not be enough. Try to design the skull on the ring with a little more flare like give it flames. Make the ring more bulky and give it a winged design. There is so much you can do.
Don’t go overboard
Being creative is necessary but do not go overboard with your creativity. Basically, do not make an overly complex design for the product you have in mind. Do not add on so many features that your product loses its essence and becomes something else entirely.
For example, let’s take the unique designs from bikerringshop. The rings they keep are all very eye-catching but not of their designs are difficult to understand.
Be consistent
After you have come up with the perfect design and you see that it has been well received by your audience, try to make it into a signature design. Be consistent with it but without being boring.
For example, if the jewelry in your shop revolves around skulls, keep them constant. You can make more addition to this skull jewelry by giving it a gothic makeover or something. And if that gothic makeup is liked by the people, by all means start making gothic jewelry as well.
Never try to Copy
One of the worst things you can do as an independent brand name is copy from other big names. You will always be in their shadow unless you try and release something unique and great from your end.
For example, if you start making skull and gothic jewelry just the bikerringshop does, they will be coveted for being there first and will always have more loyalty than your company.