How to Go About Pinterest Advertising

how to go about pinterest advertising

Social media is a big asset in your marketing arsenal. And if you are planning to get a new business off the ground to better promote your already existing brand, there are many ways Pinterest could be helpful. According to the website Statista, there were over 400 million monthly Pinterest users globally at the end of the second quarter of 2021.

This is a good place to generate valuable traffic if you get your marketing right. It doesn’t matter which industry you are in; you can find people on there who will be happy to interact with your pins. But to get it right, you want to understand how to go about Pinterest marketing. You will find more on how to create a board and come up with successful pins that will trigger the conversion needed to give your brand a competitive edge in the overcrowded social media space.

How to Market with Pinterest

When it comes to any marketing campaign, your success will depend on your strategy. And it is not much hard work to come up with some of the best Pinterest marketing strategies. You have the option of leaving it to the expert like this one here, so you get to focus on other pressing aspects of your brand management. But if you have the time, creative skills, and desire to learn, you can make it work by following the steps below.

Visual is Important

It helps if you can create visually stimulating contents that people will engage with. Some of the best brands that have made success with Pinterest were able to do so by coming up with good quality visuals that were too good to ignore. So you want to roll up your sleeves and get creative.

Many free apps can allow you to create visually stimulating pins that can better tell your brand story. One good example is Canva. With many available themes to work with, all you need to do is to make changes to fit your proposed idea.

Join Community Boards

One quick way to get going with Pinterest is to be part of a like-minded community. This one should be related to the industry that you operate in. Search for ones that are similar to your niche using keywords that are related to your brand. If you are in the technology business, you don’t want to be in a community that is dedicated to cooking.

What’s more, you want to narrow down the niche to ensure that you are in the right group. So if you are all about gaming, you should be where a majority of the pinners are sharing content related to games and gaming products.

Get it Right with Pinterest SEO

The algorithms for ranking on Pinterest are different from that of Google, Instagram, Facebook, and the likes. For a platform that is highly visually stimulating, you want to know how to navigate the hurdles and get your pins in front of the right audience. It helps if you create a highly converting profile and board to make the process easy. This won’t be complete if your pins aren’t drop-dead gorgeous. You can check this page for more on Pinterest SEO tactics.

Keep it a Date with your Daily Sharing Schedule

While you can share between 5 and 20 pins daily to increase your chances of growing steadily, you don’t want to be the type of user who shares content off and on. You want to keep it regular. It helps if you use a scheduling platform like Later, Hootsuite, Buffer, Socialbee, and Crowdfire to make it easy for you to do so with ease.

With any of these apps, you don’t need to always get online to make a pin. You can schedule them for a week at specific times and monitor the interaction on a daily. This can help save how much time you spend on the app.

Have a Specific Content Strategy

how to go about pinterest advertising

You want to decide on which content strategy will suit your brand best. Pinterest thrives better with infographics, product pins, blog posts, and lead magnets. So you want to think carefully about which ones to use or how to incorporate all of them in your marketing strategy.

Setting up a Powerful Pinterest Profile

Just as with other social media platforms, your Pinterest profile could be the strongest lead magnet in your arsenal. So you want to make sure that it is well created for conversion. So you want to start by having a profile picture that is exciting to interact with. 


It doesn’t have to be a picture of you or a logo of your brand, it could be anything that will make people in your community understand what you are about. You will also need to make sure you ace your social media bio and brand your board covers to ensure you increase your chances for like minds to find you and your brand to grow quickly.

Final Note

Social media marketing could be a great way to kick start a new brand and revive a dying one. With millions of people interacting with contents daily, you don’t want to miss out on the potential to get your brand in front of potential clients.

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