Trends in UX/UI Design in 2020

trends in ux ui design in 2020
2020 is here. While stepping into the new year, let’s have a look at the most influential trends of 2019. Most likely, they will continue to dominate next year. Also, with the development of technologies that guarantee practical device memory usage and faster internet connection, designers will be able to introduce more advanced solutions to mobile and desktop interface design. Customized animations, lots of multimedia content, voice interfaces are but some of the more advanced solutions to come  – continue reading to learn more.

Top 7 Trends in UX/UI: 2020 Edition

How to design interfaces that will remain stylish and relevant in 2020? Time to find out. Here are the top 7 trends that your UI design agency needs to implement in product design this coming year.

AR/VR Design

Augmented reality applications were not new to 2019. Interior designs, virtual fitting rooms for e-commerce, and software for scientific research are already using these technologies for better service. However, there is still space for improvement. For instance, Apple Insider has recently published that Apple is going to release a new pair of AR glasses in the near future. This is a sign that AR/VR will be even more popular in the coming decade.

ar vr design
The same goes for virtual reality (VR) designs. VR is already used in industry. For example, in 2019, VR glasses were used to reduce anxiety to cows on Russian farms. However, the software and interface must still be improved in order to create an experience that seamlessly immerses people into another world with the help of VR technology.

Emotional Design

Artificial intelligence is now able to analyze not just sets of numbers or texts, but also emotions.

Big Data analytics software provides excellent opportunities to deliver customized content to users, which is, of course, very beneficial to businesses. Now the most popular apps out there are Netflix, Spotify, Instagram, and other entertainment-oriented products. They use AI to analyze what you like and what other users with similar demographics enjoy. Then, they offer content that you will surely love. For instance, Spotify and other music hostings prepare personalized charts based on your music lists before. The same goes for social networks that customize newsfeed every second.

In 2020, the customization trend will only become stronger. Hopefully, UX/UI designers will be able to analyze users’ needs and emotions not only in entertainment but also in healthcare, finance, and other socially essential fields.


Microcopy in interface design has never been so important. With the help of text, UX/UI designers and copywriters construct a seamless user journey through the app that feels natural and easy to the user. It is important to remember that both Tinder and Airbnb offer little templates of what you can write to another user. This facilitates conversation and helps users achieve their goals while using the respective app. In 2020, microcopy that “doesn’t make users think” will continue to contribute to the success of the UX/UI app and web design.

New Ways of Navigation

new ways of navigation
Smartphone developers are introducing the removal of the visual edges of the screen. The corners become more rounded and indistinguishable from the back panel of the screen. This leads to the elimination of the home button, which, of course, creates additional challenges for UX/UI designers. The removal of extra buttons, like the navigation panel or home button, positively affects the interface.

Apple and Huawei are already getting rid of the buttons, passing everything into a sensor. Transitions are then carried out by conditional gestures, such as slides or multi-clicks.

Voice Interaction

The voice user interface (VUI) enables conversational communication between a person and computers, using speech recognition to understand voice commands and questions and, as a rule, converts text to speech to reproduce the answer. A Voice Command Device (VCD) is a device that is controlled by the voice user interface.

In 2019, 40% of people who use an Internet-connected device used a voice assistant at least once a month, and the number has increased by 10% compared to 2018.

Custom Made Graphics

If you use Google image search or stock photos to decorate your website, stop immediately. Unique graphic content helps to represent your brand better. Using other people’s content is not only illegal, but also poorly perceived by the viewers.

Designing for Speed

In 2020, internet connection will become faster and its possible a large share of the global market will start using 5G. For example, rumor has it that every new iPhone will have 5G. Therefore, a UX/UI designer needs to prepare designs that take this change into account.

Read also: 4 Web Design Trends to Watch in 2020

designing for speed
Since data transfer speed will improve, more kinds of animation and multimedia content are now possible . At the same time, loaders, an element that has always been a necessary part of any UX/UI, will now become rudimentary. Loaders used to show that the page was loading when the connection was too slow. However, now it’s mostly seen negatively and can even repel users from using your app or website. Speed is the key in 2020.

So once again, the important trends for 2020:

  • AR/VR design;
  • “Emotional design”;
  • Storytelling;
  • New ways of navigation;
  • Voice interaction;
  • Custom made graphics;
  • Design for speed.

These are the most high-profile UX/UI trends for 2020. Have something to add? Write it in the comments!

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