Top 12 SEO Tools for Modern Digital Marketing

top seo tools for digital marketingYou cannot drive traffic to your site without SEO.  SEO is the fuel that runs the digital marketing systems. So, you have to employ the right SEO strategies and tools to win in digital marketing. To help you get ahead of your competition, here are some of the best SEO tools you need:

Google Keyword Planner

Keyword research is at the heart of search engine optimization. People key in specific words or phrases to find products or information. You want those people (your target audience) to type in words that direct them to your site.

For that, use Google. This information powerhouse has the key to the right keywords for your Toronto accounting services. Using a seed keyword Google keyword planner generates a list of all the possible keywords for your business. It goes a step further and furnishes you with information of the approximate number of searches for the keywords per month.


Ahrefs gives you premium information on digital marketing. For SEO, you can use Ahrefs to find a deep backlink profile for most URLs or check out your competitor’s search traffic. You will also find information on their most popular content and the sites linking to content by your competitor.

What makes Ahrefs superior is that it helps you identify existing SEO issues on your site and it also works as a position tracker.


The best way to stay ahead of your competition is learning from them. Besides marketing strategies, you will get information about the best keywords from your competitors. SEMRush makes this possible.

With it, you discover new organic competitors, changes in domains, best-performing competitor keywords, and you will get long-tail keywords. You can also use SEMRush for deep backlink analysis and identify the keywords with little competition. You can also use it to identify keyword difficulty level.

Google Search Console

Are your SEO efforts paying off? Get Google Search Console to find out. This tool gives you a rough idea of your performance. It also helps you submit a sitemap, check your backlinks and to check if your content is indexed by Google.

You also need this tool to determine which keywords you are ranked for and the position you are at. In case of a security issue, Google Search Console notifies you.


If you are looking for a tool that will help you with all SEO matters, get Buzzsumo. With it, you can analyze your best performing content, your influencer outreach and it also gives you alerts for keywords, domains, competitor site and authors.

You can also use Buzzsumo’s ‘View Sharers’ button to see the performance and the engagement your content received on social media.


This tool does most of the work done by Ahrefs and SEMRush. The Google Chrome Extension called the Majestic Backlink Analyzer allows you to run analysis on a web link to determine the people linking to that article.

Screaming Frog SEO Spider

This is an important tool for technical SEO. It is a crawler which analyzes the constituents of a website. It checks for the most common SEO issues. If the metadata or the page title is too long, short, or duplicated, this tool will inform you. In short, it works as an SEO audit tool.

You can also use to check the use of keywords on your website and to analyze your competitor’s use of keywords.

Google Analytics

For analysis of the performance of your SEO efforts, you need Google Analytics. It gives information about visitors who got to your website, how they got there and what they did on your website.

Google Analytics also gives you information about the words or phrases used to land on your page. It goes a step further and gives you information about your ranking for specific keywords indicating your performance in relation to users’ behavior. If you’d like to know if your SEO efforts are paying off, use this tool.


To evaluate your website’s performance, use Webpage It offers critical information on your response rate as it runs a speed test. The speed tests run from various locations worldwide and on different servers at varied connection speeds.

This tool also tells you the mistakes you are making in relation hence the slow loading speeds. Noting that the updated Google algorithm uses speed to rank your page, you need this tool to increase your web page’s visibility and discoverability.

Yoast SEO Plugin

This tool is essential for optimization of WordPress sites for search engines. You can also use it to add meta titles, meta descriptions and to index/ no-index pages. It is also important in the customization of backend settings that affect SEO. Also, you can use it to share your blog posts on social media.

Link Research Tools

Link building is an important SEO technique as it increases the visibility of your page and subsequently the ranking of the page. You need these tools for backlink monitoring, link audit/ recovery, and competitive analysis. You will also find tools for link prospecting and quality checks.


This is a technical tool that works as the best source code tool available. It lets you skip the manual search for words as it searched for source code instead.

With it, you can search for URLs, title tags, plugins, meta descriptions, or images. It helps SEO in that it gives you information about the sites which mention your competitors instead of you. Since you can search the competitor URL, you get all those sites that reference your competitors. You can then reach out to them and offer them your content asking them to include your content in future. When authority sites reference you, you become a trustworthy source and rank higher on search engine result pages.


search engine optimization strategyImplementing the right SEO techniques takes you a step closer to the top (or your goals). These tools are effective in making your digital marketing ideas successful. However, you need to be aware of the important factors that help drive traffic.

Some essential on-page SEO factors include H1-Tags, keywords, Meta Description, Headlines, and Alt text. Off-page factors include the use of social media, inbound links, guest blogging, and blog commenting, among others.

Having all these will ensure that you meet your digital marketing goals.

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