At the heart of every successful product is a strong marketing campaign that creates leads and generates interest. Marketing has become even more important over the years with the introduction of the Internet and digital marketing. Now millions of people can be reached with ease if a business handles their online presence the correct way. This is especially useful when developing a product or service such as software. Technology and the software it holds now consume our lives, and software is becoming increasingly easier to create. This means the market is flooded with competitors and oversaturated, meaning some quality software products won’t be able to stand out. Thankfully, with the right marketing tools, you can ensure that your software reaches its target market and stands out from the crowd. Here are some tips for marketing software as a service.
Search Engine Optimization
Using search engine optimization (SEO) is a great way to ensure that your target market is finding your software through search engine results. Focusing on ranking higher for certain searches can generate a lot of leads for you and your software. For example, if your business is developing a screen printing app, then you may want to use SEO to ensure that your app ranks highly on keywords that are closely associated with the screen printing industry. Using SEO may be tricky, but if done correctly it can open up a multitude of opportunities for your software.
Content Marketing
Businesses are beginning to focus more on creating high quality immersive content to advertise their product or services, and it’s easy to see why. Content marketing allows businesses to display their product while immersing their audience and creating personal connections. Although creating unique content may take some time, resources, and creative ideas, the end product will be a great way to generate leads and gain new customers. If you’re looking for a way to stand out from the crowd and connect with your target audience, then content marketing is the way to go.
Free Trials
For software that uses a subscription business model offering free trials may be the best way to get new customers hooked on your product. The idea is to offer potential customers to try your software absolutely free for a few weeks or a month. This allows the user to see if your software is truly worth it and develop a dependency on your software. When the free trial is up if the user enjoyed their experience and has already integrated the software into their daily life then chances are the user will subscribe to continue having access to your software. While this sounds great, you need to ensure that your software is well run and satisfies the needs of consumers in order to entice them to subscribe past the free trial, otherwise your efforts will be for naught.
Social Media
Social media usage continues to grow, especially among the younger audiences. That is why it is so important for businesses with a younger target market to have a strong social media presence. Chances are, your software is most likely to be coveted by the tech-savvy younger generations, meaning social media will be a great place to focus your marketing efforts. Social media will allow you to personally connect with your audience, and will also provide you with a place to post and display new content and updates associated with your software.
