Small businesses are often wary of display advertising. They fear the costs or the learning curve involved in making this particular type of advertising profitable. What many don’t know, though, is that using a real time bidding platform for buying display ads has changed the learning curve and the profitability of this type of advertising – particularly when used in concert with the guidance and advice of a full service digital marketing agency, like EQ Works Inc. These are just a few ways small businesses benefit from the use of display advertising.
Creates Highly Targeted Campaigns
Real time bidding allows you to create campaigns that are very precisely targeted. You can narrow ad impressions down to demographics, such as age, religion, economic status and more. Perhaps the most important for small businesses is the ability to define your target audience by geography as well. This allows you to only display your ads to people in your area.
This is especially helpful when it comes to mobile marketing. As a small business owners it is more important now than ever before to solidify your presence in the mobile marketplace. Why? Because according to Shopify, more than half of all ecommerce website traffic now comes through mobile devices – and those numbers are only expected to rise in the future.
Provides Cost Effective Advertising Possibilities
The fact that display ads are so highly targetable means they also provide a higher conversion rate – when done well. It definitely helps to work with a digital marketing agency in Toronto to help you get the best possible return on investment. They can help you develop a strategy, test, and refine.
The beauty of using a real time bidding platform is that you can track your results instantly. This gives you an opportunity to make adjustments to campaigns that aren’t working immediately – reducing the waste of money on ineffective campaigns and allowing you to transition to more profitable advertising campaigns quickly.
Enhances Business Branding Efforts
Small businesses must constantly reinforce their brands in the minds of consumers. Display advertising allows you to present your business image to your audiences frequently at a low cost. The more your target audience sees your image or brand in advertisement the more closely they’ll associate you with your products or services. It lends legitimacy and credibility to your small business.
Why is this so important? It’s important because you want your target audience to associate your business with the products you sell. You want your name to be the first one that pops into their minds when they need what you offer. It’s important because it drives sales.
Don’t try to navigate the tricky waters of mobile display advertising on your own, though. Work with a mobile marketing company that understands the ins and outs of advertising for the greater World Wide Web and the mobile marketplace as well. EQ Works is a results-oriented full service digital marketing agency committed to helping Toronto area small businesses grow their online profiles, build better brands, and boost overall performance.
